Senior Product Marketing Manager (Insurtech)

TL;DR

Senior Product Marketing Manager (Insurtech): Developing platform positioning and go-to-market strategies for a vertical technology platform for life insurers with an accent on AI-native operations and enterprise messaging. Focus on building the PMM function from the ground up, optimizing sales enablement, and leveraging AI tools for market research and content production.

Location: Remote (US) or hybrid in Dallas, TX

Salary: $164K – $205K + Equity

Company

A leading vertical technology platform modernizing the life insurance value chain through AI and automation.

What you will do

• Own platform messaging and positioning using AI-assisted research to develop narratives for enterprise insurance carriers.
• Lead go-to-market strategies for product launches, coordinating across Product, Sales, and Marketing.
• Build and maintain a high-quality sales enablement library, including pitch decks, one-pagers, and battle cards.
• Develop competitive intelligence using AI-powered monitoring tools to track competitor moves and surface insights.
• Partner with Communications to ensure product narratives are effectively delivered to analysts and earned media.
• Establish a measurement framework to track the contribution of product marketing to pipeline and win rates.

Requirements

• Senior-level product marketing experience in B2B SaaS or enterprise technology.
• Must be based in the US and eligible to work via E-Verify.
• Proven ability to translate complex technical platforms into powerful narratives for sophisticated enterprise audiences.
• Experience building sales enablement from the ground up and working closely with sales teams.
• AI-fluency: deep integration of AI tools into daily professional workflows to accelerate research and production.
• Experience in fintech, insurtech, or a platform business is a strong plus.

Culture & Benefits

• Flexible remote/hybrid work options, including a state-of-the-art office in Dallas.
• 100% paid-premium option for medical, dental, and vision insurance.
• Competitive salary and equity packages.
• Lifestyle stipend to support physical, emotional, and financial wellbeing.
• Flexible paid time off and parental leave programs.
• Employee-led diversity, equity, and inclusion initiatives.