Senior Product Marketing Manager (Fintech)

TL;DR

Senior Product Marketing Manager (Fintech): Leading go-to-market strategy for payment gateway and device solutions with an accent on vertical markets such as unattended retail, parking, and medical. Focus on translating technical capabilities into outcome-based value propositions and driving market adoption through strategic positioning and sales enablement.

Location: Remote (UK)

Salary: £75,000 – £100,000

Company

hirify.global develops trusted payment software for mobile, online, and in-store commerce used across 38 countries worldwide.

What you will do

• Own the GTM strategy for the Gateway product line, focusing on card-present devices and priority vertical segments.
• Develop solution-forward value propositions and differentiated narratives that focus on business outcomes rather than technical specs.
• Lead end-to-end execution of product launches for new Gateway features, devices, and vertical-specific enhancements.
• Create high-impact sales enablement tools, including battlecards, pitch decks, ROI narratives, and case studies.
• Act as a solution evangelist at trade shows, conferences, and analyst briefings.
• Influence product roadmap, packaging, and pricing based on vertical market research and competitive intelligence.

Requirements

• Must be based in the UK.
• 5-8+ years of B2B product marketing experience in payments, fintech, or vertical SaaS.
• Direct experience marketing payment gateways, hardware devices, or unattended vertical solutions.
• Proven ability to translate complex technical capabilities into outcome-based messaging.
• Integration of AI tools into daily PMM workflows for research, content, and analysis.
• Bachelor's degree in Marketing or a related field.

Nice to have

• Experience in unattended retail, parking, or healthcare verticals.
• Knowledge of IoT or connected device commerce.
• MBA degree.

Culture & Benefits

• Annual bonus scheme based on individual and company performance.
• 25 days holiday per year plus bank holidays, with increases based on tenure.
• Remote-first culture with a flexible time policy for work-life balance.
• Comprehensive health and wellbeing support, including private medical insurance and EAP.
• Dedicated company training budget for professional development.
• Family-friendly policies including enhanced maternity and paternity pay.