Product Marketing Manager (Retail & CPG)

TL;DR

Product Marketing Manager (Retail & CPG): Developing positioning and go-to-market strategies for the retail and consumer goods sector with an accent on translating complex datasets into compelling narratives. Focus on driving new sales and upsell opportunities through sales enablement and industry thought leadership.

Location: Hybrid in Tel Aviv

Company

hirify.global provides a powerful digital intelligence platform that empowers businesses globally to make data-driven digital strategies.

What you will do

• Own positioning and messaging for Retail & CPG audiences using competitive intelligence and customer insights.
• Lead GTM strategy for product launches and new data capabilities to drive sales and upsell opportunities.
• Translate data capabilities into thought leadership content, including insight reports, webinars, and case studies.
• Build sales enablement programs, including pitch decks, battlecards, and messaging frameworks.
• Collaborate with Demand Generation, PR, and Social teams to execute integrated 360° campaigns.

Requirements

• 4+ years of Product Marketing experience in a B2B / enterprise tech company.
• Experience marketing to Retail, Ecommerce, Consumer Goods, or adjacent industries.
• Exceptional storytelling and strong presentation abilities.
• Proven experience using AI tools like Claude.
• Ability to align multiple stakeholders and execute roadmaps in a fast-paced environment.
• Must be based in Tel Aviv for hybrid collaboration.

Culture & Benefits

• Access to one of the most powerful digital intelligence platforms in the world.
• Culture of open dialogue where employees are empowered to bring big ideas to the table.
• Competitive compensation packages.
• Focus on community with regular team outings and happy hours.
• Inclusive workplace committed to diversity across all identities and experiences.