Product Manager (PLG, Ad-tech)

TL;DR

Product Manager (PLG, Ad-tech): Owning the self-serve experience for ClickCease to convert trial users into expanding customers with an accent on PLG metrics, acquisition funnels, and conversion optimization. Focus on designing A/B tests, optimizing onboarding flows, and developing pricing and packaging strategies for the SMB market.

Location: Tel Aviv

Company

hirify.global provides a self-serve Digital Acquisition & Marketing Stack Protection platform that protects SME/SMB sites from invalid traffic across major ad platforms.

What you will do

• Drive the ClickCease product roadmap from ideation and prioritization through delivery, launch, and iteration.
• Continuously optimize the self-serve funnel, including acquisition, conversion, onboarding, retention, and expansion.
• Conduct market research and user interviews to synthesize the voice of the ICP into product decisions.
• Monitor and report on key PLG metrics such as activation rate, time-to-value, trial conversion, and MRR expansion.
• Lead a KPI-based experimentation culture by designing and rigorously analyzing A/B tests.
• Collaborate with GTM and finance to set pricing and packaging strategies for self-serve subscription tiers.

Requirements

• 3-6 years of total product management experience in a B2B or B2C SaaS company.
• 2+ years of PM experience on a self-serve SaaS product with a PLG motion (freemium, free trial, or usage-based).
• Deep familiarity with Martech/Ad-tech, specifically Google Ads and Meta Ads campaign structures and conversion tracking.
• Proven discipline in designing and correctly interpreting A/B tests.
• Strong analytical skills, including proficiency with product analytics tools (e.g., Mixpanel) and SQL basics.
• Experience designing subscription tiers, trial mechanics, and upgrade flows in a self-serve context.

Nice to have

• Experience in click fraud prevention, invalid traffic detection, or digital ad verification.
• Background in security-adjacent SaaS such as bot detection or traffic quality scoring.
• Experience managing products with third-party API integrations (CRMs, ad platforms, analytics tools).