Director, Product Marketing (HR Tech)

TL;DR

Director, Product Marketing (HR Tech): Leading the product marketing function and competitive intelligence to drive category positioning for a pay governance platform with an accent on sales enablement and GTM execution. Focus on translating product capabilities into business value for HR and finance executives, building competitive battlecards, and scaling the product marketing team.

Location: Remote (United States)

Salary: $180,000 - $220,000 per year

Company

hirify.global is the leading pay governance and compensation intelligence platform helping organizations make fair and compliant pay decisions.

What you will do

• Own core product positioning and messaging across the entire portfolio to ensure consistency from narrative to feature level.
• Develop and maintain high-impact sales enablement materials, including battlecards, decks, and objection handling guides.
• Lead the competitive intelligence program by tracking and translating competitor analysis into usable field materials.
• Execute go-to-market (GTM) planning and delivery for product launches and major feature releases.
• Collaborate cross-functionally with Sales, Product, and Customer Success to align messaging with market needs.
• Build and lead a dedicated product marketing team as the organization grows.

Requirements

• 7+ years of experience in product marketing with a strong background in B2B SaaS.
• Proven track record of creating enablement and messaging that is actively adopted by sales teams.
• Strong skills in competitive research, synthesis, and translation into actionable insights.
• Must be based in the United States.
• Excellent writing and communication skills, capable of flexing between executive narratives and technical field details.

Nice to have

• Direct experience in HR tech, compensation, or the general HR/People space.

Culture & Benefits

• Competitive salary and equity grants.
• Comprehensive health coverage with 90% of employee premiums paid for medical, dental, and vision.
• Flexible vacation policy, paid parental leave, sick time, and compassion leave.
• 401(k) retirement savings plan.
• Fully remote work model.

Hiring process

• 30-minute initial interview with the Talent Team.
• 45-minute Zoom interview with the Hiring Manager.
• Three video interviews with additional team members (approximately 2.5 hours).