Senior Product Marketing Manager (Fintech)

Location: Remote within the United States. Applicants must be authorized to work in the United States without requiring visa sponsorship now or in the future.

Salary: $124,500–$183,000 USD annually, depending on geographic zone, experience, expertise, and location.

Company

hirify.global develops financial automation and accounts payable solutions that help businesses manage operations and make smarter financial decisions.

What you will do

• Develop and execute go-to-market strategies for accounting-channel acquisition, retention, and enablement.
• Build product expertise and represent customer needs in roadmap and feature-development discussions.
• Translate accountant workflows, customer journeys, and segment insights into positioning, messaging, and marketing programs.
• Lead audience segmentation, product narratives, launches, and cross-functional GTM alignment.
• Conduct market research, competitive analysis, and customer advocacy initiatives.
• Partner with Sales to create enablement content, tools, processes, and materials supporting partner-led adoption.

Requirements

• 8+ years of professional experience in product marketing or a closely related role, including experience at the Senior Product Marketing Manager level.
• Experience in B2B SaaS and/or fintech, preferably serving accounting and finance professionals or financial operations teams.
• Track record of product and feature launches, including positioning, messaging, and GTM strategy.
• Experience supporting channel sales or indirect distribution through partners, advisors, or professional firms.
• Experience with market research, competitive analysis, customer segmentation, strategic planning, and complex project management.
• Strong written and verbal communication skills, analytical thinking, and the ability to influence cross-functional stakeholders without direct authority.

Nice to have

• Product or segment marketing experience targeting accountants, financial advisors, or B2B enterprise channels.
• Payments or fintech experience.
• Experience building sales enablement programs, training, battle cards, objection handling, and product playbooks.
• Ability to navigate ambiguity, work independently, and present effectively to internal and external audiences.

Culture & Benefits

• Remote-first work environment with office spaces in San Jose, California, and Draper, Utah.
• Medical, dental, and vision plans with HMO, PPO, and HDHP options.
• HSA and FSA accounts, life insurance, disability coverage, and an employee assistance program.
• Observed holidays, wellness days, flexible time off, and wellness initiatives.
• Employee stock purchase, recognition, referral, and fitness programs.
• Inclusive workplace focused on diverse perspectives and collaboration.