Senior Product Marketing Manager (Fintech)

TL;DR

Senior Product Marketing Manager (Fintech): Driving go-to-market strategy and execution for the Accounting Channel with an accent on acquisition, retention, and sales enablement. Focus on developing differentiated positioning, influencing product roadmaps, and orchestrating cross-functional launches to support hirify.global's financial automation platform.

Location: Must be based in the United States (Remote or Hybrid in San Jose, CA or Draper, UT).

Salary: $124,500 – $183,000 USD (based on geographic zone).

Company

hirify.global is a leading fintech company providing innovative financial automation tools to help businesses streamline their operations and gain control over their financial processes.

What you will do

• Drive end-to-end go-to-market strategies to achieve business goals and solve customer problems.
• Act as the voice of the customer in roadmap discussions, translating insights into actionable product narratives.
• Lead audience segmentation, positioning, and messaging specifically for the accounting channel.
• Partner with Sales to create enablement content, battle cards, and playbooks to drive adoption.
• Orchestrate cross-functional launches by aligning stakeholders across Product, Marketing, and Customer Success.
• Conduct competitive analysis and market research to inform long-term strategy.

Requirements

• 8+ years of professional experience in Product Marketing or a closely related role.
• Must have authorization to work in the United States without visa sponsorship.
• Proven track record in B2B SaaS or fintech, ideally targeting accounting or finance professionals.
• Experience supporting channel sales or indirect distribution motions.
• Strong strategic and analytical mindset with the ability to influence cross-functional teams.
• Demonstrated ability to manage complex projects in a highly matrixed environment.

Culture & Benefits

• Comprehensive health, dental, and vision plans (100% paid for employees).
• 401(k) retirement plan with company contributions.
• Flexible time off, wellness days, and 11+ observed holidays.
• Employee Stock Purchase Program with discounts.
• Supportive environment focused on inclusion, diversity, and professional growth.