Senior Product Marketing Manager (Fintech)

Location: San Francisco, United States. Hybrid work model with in-office attendance required on Tuesdays, Wednesdays, and Thursdays; remote placement is not considered. Local Pacific Time hours are required, with occasional travel to hirify.global offices or other locations. Relocation is offered based on the actual job level.

Base salary: $156,000–$180,000 per year, plus potential equity and annual bonus.

Company

hirify.global provides consumer lending and banking products through a mobile-first financial services experience focused on fairness, simplicity, and financial progress.

What you will do

• Own product marketing strategy for Member Engagement, including DebtIQ adoption, mobile app engagement, and cross-selling across lending and banking products.
• Define the engagement roadmap and activate it across channels against KPIs such as app downloads, monthly active users, and products per member.
• Research member needs, competitors, and market trends to shape positioning, messaging, prioritization, and growth opportunities.
• Partner with Product, Design, Brand, Lifecycle Marketing, and Marketing Operations on value propositions, launches, campaigns, and go-to-market plans.
• Translate member and marketing needs into product requirements and help develop experiences that recognize and reward loyalty.
• Lead cross-functional initiatives through growth and change while ensuring marketing complies with applicable legal and regulatory requirements.

Requirements

• 6+ years of product marketing or marketing experience, including research, positioning, messaging, launches, and go-to-market strategy in B2C and mobile app environments.
• Bachelor’s degree or higher, or an equivalent combination of education and experience.
• Experience with engagement marketing, cross-sell, retention, app adoption, and digital engagement.
• Ability to use data, customer insights, and experimentation to guide positioning, prioritization, and go-to-market decisions.
• Strong communication, storytelling, organization, prioritization, and cross-functional leadership skills.
• Hands-on experience using AI tools for research, content development, experimentation, execution, and rapid prototyping, with sound judgment around accuracy, customer data, brand voice, and human oversight.

Nice to have

• Experience in financial services, fintech, or another regulated consumer industry.
• Experience with credit monitoring, financial wellness, or other data-driven insight products.

Culture & Benefits

• Focus on fairness, simplicity, innovation, diversity, equity, and inclusion.
• Medical, dental, and vision plans for employees and families.
• 401(k) match, health and wellness programs, and flexible time off for salaried employees.
• Up to 16 weeks of paid parental leave.
• Potential long-term awards and annual performance-based bonus.

Hiring process

• Selected interviews may be recorded, transcribed, and summarized using AI tools.
• Candidates may opt out of recording, transcription, and summarization before scheduled interviews.