Senior Product Marketing Manager, Direct Platform

Location: Chicago, United States; hybrid work with four days in-office each week in most locations

Total cash compensation: $121,400–$186,150 annually, including annual base salary and target incentive.

Company

hirify.global develops investment data, research, analytics, and workflow products that help financial professionals and investors make better decisions.

What you will do

• Develop positioning, messaging, objection handling, content, and sales tools for hirify.global Direct reporting capabilities.
• Partner with Product Management and UX to understand reporting workflows, client needs, and product priorities.
• Create go-to-market plans for reporting enhancements, including launch strategies, enablement materials, client communications, and adoption programs.
• Use market research, client conversations, win-loss analysis, and usage insights to identify reporting needs and adoption barriers.
• Build competitive intelligence and sales plays for reporting, analytics, and portfolio management platforms.
• Measure campaign performance, platform adoption, business impact, and client outcomes while collaborating with Sales, Client Success, Campaign Marketing, and Corporate Marketing.

Requirements

• 5+ years of experience in product marketing, product management, marketing, sales enablement, or a related function within financial services, fintech, software, or investment technology.
• Experience with software platforms, workflow tools, analytics solutions, reporting applications, product launches, positioning, messaging, or adoption programs.
• Strong ability to explain complex product concepts clearly and create customer-focused communications for varied audiences.
• Experience managing cross-functional initiatives and influencing Product, Sales, Marketing, and client-facing stakeholders.
• Ability to conduct market research, win-loss analysis, competitive intelligence, or customer segmentation and use data to guide decisions.
• Strong organization, customer focus, curiosity, empathy, and a test-and-iterate mindset.

Nice to have

• Familiarity with investment management, asset management, wealth management, or institutional investing.

Culture & Benefits

• Hybrid collaboration model with regular in-person work and resources for engaging with global colleagues.
• 100% 401(k) match up to 6% of salary and potential stock ownership.
• Medical, dental, and vision coverage with potential premium discounts and HSA contributions.
• Trust-based time off, a six-week paid sabbatical, paid family caregiving leave, and paid parental leave.
• Annual $1,000 flex stipend, tuition reimbursement, leadership coaching, mentorship, and wellness incentives.
• Employee resource groups, charitable matching, volunteer programs, and paid volunteering days.