Senior Product Marketing Manager (Fintech)

Location: Hybrid role based out of the San Francisco FiDi office, with three days per week in the office.

Salary: $136,000–$192,000 USD annually

Company

hirify.global is building an AI platform for wealth professionals and partnering with financial advisors to improve the accessibility, efficiency, and outcomes of financial advice.

What you will do

• Own qualitative, quantitative, and competitive research and translate findings into ICP definitions, segmentation, and go-to-market strategies.
• Develop positioning frameworks, value propositions, and messaging for core products and platform capabilities.
• Lead end-to-end go-to-market planning and execution for product launches, including stakeholder reviews and launch assets.
• Design prospecting, onboarding, and lifecycle programs across web, email, webinars, and events, and optimize adoption.
• Define success metrics, build dashboards, monitor performance, and improve key performance indicators with Product and BI.
• Create thought-leadership content and sales enablement materials, including one-pagers, pitch decks, and case studies.

Requirements

• 6–8+ years of experience in B2B product marketing.
• Experience working in high-growth, late-stage startups.
• Ability to use research and data to develop clear marketing strategies and recommendations.
• Strong communication skills and the ability to turn complex concepts into clear, compelling marketing assets.
• Ability to lead organized go-to-market programs, influence stakeholders, and collaborate across Product, Design, Sales, Marketing, Comms, Content, and BI.
• Ability to work from the San Francisco office three days per week.

Culture & Benefits

• Values include kindness, brilliance, and grit, with an emphasis on respectful debate, ownership, growth, and resilience.
• Premium healthcare, dental, and vision insurance plans.
• 401(k) savings plan with a 4% match and immediate vesting.
• 16 weeks of paid parental leave after one year of employment.
• Professional development opportunities, an employee mobility program, and an annual learning and development budget.
• One-month work-from-anywhere policy, with exceptions for a few countries.