Senior Product Marketing Manager, Core & Lending (Fintech)

Location: Hybrid role based out of the San Francisco FiDi office, with three days per week in the office

Salary: $136,000–$192,000 USD annually

Company

hirify.global is building an AI platform for wealth professionals and partnering with financial advisors to make financial advice more accessible and affordable.

What you will do

• Own qualitative, quantitative, and competitive research and translate insights into ICP definitions, segmentation, and go-to-market strategies.
• Develop positioning frameworks, value propositions, and messaging for core products and platform capabilities.
• Lead end-to-end go-to-market planning and execution for product features and initiatives, including stakeholder reviews and approvals.
• Design prospecting, onboarding, and lifecycle programs across web, email, webinars, and events to increase adoption and reduce time-to-value.
• Define success metrics, build dashboards, monitor performance, and optimize key performance indicators with Product and BI.
• Create thought leadership content and sales enablement materials, including one-pagers, pitch decks, and case studies.

Requirements

• 6–8+ years of experience in B2B product marketing.
• Experience working in high-growth, late-stage startups.
• Ability to use data and research to develop marketing strategies and make decisions.
• Strong organization and execution skills for go-to-market programs from planning through post-launch.
• Ability to collaborate cross-functionally, influence stakeholders, and communicate clearly with internal and external audiences.
• Ability to turn complex concepts into clear and compelling marketing assets.

Culture & Benefits

• Hybrid work environment with offices in San Francisco, Culver City, and Dallas.
• Competitive pay, equity for eligible positions, and premium healthcare, dental, and vision insurance.
• 401(k) savings plan with a 4% match and immediate vesting.
• 16 weeks of paid parental leave after one year of employment.
• Professional development support, including an employee mobility program and annual learning and development budget.
• One month of work-from-anywhere flexibility, with exceptions for certain countries.