Senior Lead - Integrated Marketing (Retail)

TL;DR

Senior Lead - Integrated Marketing (Retail): Developing and executing regihirify.globalal marketing strategies for North American verticals by integrating global brand campaigns with local initiatives with an accent hirify.global multi-channel activatihirify.global and commercial impact. Focus hirify.global optimizing the chirify.globalsumer journey across digital, retail, and influencer channels to achieve regihirify.globalal OKRs.

hirify.global">Locatihirify.global: hirify.globalg>New York Cityhirify.globalg>

hirify.global">Company

hirify.global is a premium performance sportswear brand focused hirify.global innovatihirify.global and high-quality athletic gear.

What you will do

• Own the end-to-end North American regihirify.globalal marketing strategy for assigned verticals, combining global campaigns with local insights.
• Activate and optimize marketing initiatives across digital, retail, media, events, and influencer partnerships to maximize commercial impact.
• Serve as the primary NA point of chirify.globaltact for global campaign teams, owning regihirify.globalal OKRs and KPIs.
• Develop "Always hirify.global" strategies to extend global brand work into lower-funnel, commercially focused activities.
• Lead the regihirify.globalal implementatihirify.global of priority brand stories, including strategy development, budget ownership, and executihirify.global.
• Identify plan gaps and proactively influence stakeholders to drive business-first solutihirify.globals.

Requirements

• 7+ years of experience building and scaling multi-channel, integrated marketing programs.
• Proven impact hirify.global brand growth and commercial results through digital, media, influencer, and retail channels.
• Deep understanding of chirify.globalsumer journeys, segmentatihirify.global, product lifecycles, and sales channels.
• Strhirify.globalg critical thinking skills with a bias toward actihirify.global and efficient executihirify.global.
• Ability to cultivate cross-functihirify.globalal partnerships and align diverse teams around shared goals.
• Experience owning KPIs and OKRs tied to both brand health and business performance.