updated 7 days ago
Senior Executive, Strategy (Influencer Marketing)
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Job description
Text:
TL;DR
Senior Executive, Strategy (Influencer Marketing): Developing strategic proposals and integrated influencer campaigns for global brands with an accent on social media insights, culturally relevant ideas, and clear campaign messaging. Focus on analysing briefs, translating research into actionable recommendations, leading brainstorming sessions, and maintaining strategic alignment throughout campaign delivery.
Location: London, United Kingdom; hybrid work with teams in the office around four days a week. This is a UK-based role and requires the right to work in the United Kingdom.
Company
is WPP's AI-driven media operating unit, delivering media, data, partnerships, and influencer campaigns for global brands through WPP Open.
What you will do
- Analyse briefs to identify creative and performance strategy needs for client proposals and RFPs.
- Support the development and timely completion of strategic proposals.
- Contribute to integrated, culturally relevant, and reactive campaign strategies.
- Conduct research, distil insights, and turn findings into actionable recommendations.
- Collaborate with campaign teams to maintain clarity and alignment in creative strategy during delivery.
- Lead brainstorming sessions and review client-facing materials for accuracy, style, and content.
Requirements
- 1–2 years of experience in a similar strategic role.
- Strong written communication and note-taking skills.
- Strong understanding of social media platforms, their features, and audiences.
- Proficiency in PowerPoint and Google Slides.
- Tech-savvy and experienced working remotely, preferably on Mac OS.
- Right to work in the United Kingdom.
Nice to have
- Knowledge of paid media.
- Design experience or a strong eye for design.
- Client-facing and presentation experience.
- Familiarity with Adobe Photoshop and Excel or Google Sheets.
Culture & Benefits
- Open and inclusive environment built on trust, respect, creativity, and collaboration.
- Opportunities to use global WPP networks for professional connections and development.
- Employee resource groups and regular in-office events.
- Medical, group retirement, vision, and dental insurance.
- Paid time off, partner discounts, and employee mental health awareness days.
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