Senior Integrated Marketing Manager (EdTech)

TL;DR

Senior Integrated Marketing Manager (EdTech): Executing integrated marketing strategies to drive growth across the UK and EMEA region with an accent on B2B and B2C demand generation and partner brand strengthening. Focus on leading cross-functional GTM planning for university partnerships and optimizing campaign performance through data-driven insights and AI tools.

Location: Must be based in the United Kingdom

Company

hirify.global is an education technology company that provides support and expertise to over 100 universities to grow their workforce-focused online degree programs.

What you will do

• Lead integrated marketing plans for multiple UK and EMEA university partners, aligning investments with regional business priorities.
• Drive B2B and B2C initiatives across paid and organic channels for lead generation and brand awareness.
• Manage end-to-end go-to-market (GTM) planning and delivery for new university partner and program launches.
• Develop positioning, messaging, and storytelling frameworks to communicate partner value propositions.
• Analyze campaign and market performance data to optimize marketing effectiveness and operational efficiency.
• Mentor and coach team members while fostering a high-performance, growth-oriented culture.

Requirements

• 8+ years of experience in product marketing, integrated marketing, or brand strategy leadership.
• Must be based in the United Kingdom.
• Demonstrated success executing B2B and B2C marketing plans that drive measurable business outcomes.
• Experience leading complex, cross-functional initiatives across multiple stakeholders and partners.
• Strong analytical skills with the ability to translate data into actionable insights.
• Bachelor’s degree in Marketing, Communications, Business, or equivalent experience.

Nice to have

• Experience in higher education, EdTech, or agency environments.
• Experience supporting international marketing initiatives across UK/EMEA markets.
• Familiarity with AI-enabled marketing tools and automation platforms.
• Experience in go-to-market planning for new products, services, or partnerships.

Culture & Benefits

• Comprehensive benefits package.
• Continuous professional and leadership development programs.
• Tuition reimbursement for employees and their dependents.
• Commitment to a diverse and inclusive workforce.