Senior SMC Marketing Specialist (Digital Advertising)

TL;DR

Senior SMC Marketing Specialist (Digital Advertising): Developing and executing global marketing content and creative strategies to drive revenue growth for small and medium customers with an accent on sales enablement and customer-centric content. Focus on optimizing engagement rates through data-driven testing and collaborating with cross-functional design and data science teams.

Location: Hybrid (Austin, Los Angeles, New York, Palo Alto, San Francisco, Seattle). Must work in office 4+ days per week.

Salary: $100,000 – $176,000 per year

Company

Technology company operating Snapchat, Specs Inc., and Bitmoji, focused on enhancing human communication through visual messaging.

What you will do

• Develop and execute messaging and creative strategies for sales enablement materials based on business KPIs and customer insights.
• Own and develop a global customer-centric content strategy to support SMC revenue programs.
• Lead Revenue and Data Science teams to test, learn, and optimize marketing content for specific audience segments.
• Collaborate with design, web development, and copywriting teams to create impactful educational content for SMB audiences.
• Stay ahead of industry trends to innovate content and provide relevant advertising education to customers.

Requirements

• 5+ years of experience in building and creating marketing content.
• Proven track record of developing thoughtful marketing content for global audiences.
• Experience leading internal creative design and web development teams.
• High proficiency in data-driven decision making and translating data into actionable recommendations.
• BS/BA degree or equivalent professional experience.
• Must be based in or able to commute to one of the specified US offices (4+ days per week).

Nice to have

• Direct experience with hands-on sales enablement content creation.
• Experience with Google Analytics and Figma.
• Familiarity with the media or digital advertising industry.

Culture & Benefits

• "Default Together" approach emphasizing in-person collaboration and culture building.
• Comprehensive medical coverage and emotional/mental health support programs.
• Paid parental leave.
• Compensation packages including equity in the form of RSUs.