Lifecycle Marketing Manager (CRM)

TL;DR

Lifecycle Marketing Manager (CRM): Designing and optimizing the end-to-end customer journey across health and insurance products with an accent on email marketing and CRM automation. Focus on building personalized onboarding experiences, segmentation strategies, and data-driven retention campaigns to increase customer LTV.

Location: Remote (Global - Work from anywhere)

Company

hirify.global is building a global social safety net, providing health, insurance, and retirement products designed for remote workers and globally distributed companies.

What you will do

• Own the global lifecycle marketing strategy across all product lines.
• Build and optimize onboarding email journeys and recurring communications for new and existing customers.
• Develop automated workflows and trigger-based content based on user behavior.
• Design customer segmentation strategies and maintain CRM health within HubSpot.
• Partner with Product, Design, and Marketing Operations to streamline customer communications.
• Analyze campaign performance metrics to improve open rates, conversions, and long-term retention.

Requirements

• 5+ years of experience in lifecycle, CRM, or email marketing.
• Deep expertise with HubSpot Marketing Hub.
• Proven track record of building complex automated email workflows.
• Strong understanding of customer journeys and segmentation.
• Excellent written communication skills and high attention to detail.
• English: C1+ (Fluent) required

Culture & Benefits

• Fully remote work environment with the freedom to work from anywhere globally.
• Comprehensive global safety net including worldwide health, income, and travel coverage.
• Minimum of four weeks of paid vacation per year.
• New laptop provided upon joining and a yearly home office allowance.
• Potential for equity compensation.