Lifecycle Marketing Manager

TL;DR

Lifecycle Marketing Manager (EdTech): Owning the lifecycle marketing strategy across a 10-brand portfolio with an accent on behavior-driven communication and personalized customer journeys. Focus on building and optimizing onboarding, cross-sell, and retention campaigns using Pardot to drive revenue and engagement.

Company

hirify.global is an education technology company managing a portfolio of brands focused on professional certification and training.

What you will do

• Design and execute lifecycle journeys including onboarding, cross-sell, renewal, and win-back campaigns.
• Manage end-to-end campaign planning, Pardot builds, automation, and segmentation.
• Analyze campaign performance and cohort behavior to provide actionable insights to leadership.
• Maintain email deliverability, compliance standards, and preference centers.
• Collaborate with cross-functional teams to align lifecycle programs with broader business goals.
• Utilize AI-assisted tools to optimize messaging and improve learner engagement.

Requirements

• 4+ years of experience in high-volume email marketing or lifecycle programs.
• Deep expertise with Pardot (Marketing Cloud Account Engagement).
• Strong understanding of customer journeys, behavioral triggers, and nurture strategy.
• Proven ability to connect email performance to revenue through attribution reporting.
• Experience managing marketing programs across multiple brands and complex calendars.
• Bachelor's degree in Marketing, Business, Communications, or equivalent experience.

Nice to have

• Experience with eCommerce platforms and CRM systems.
• Familiarity with AI-assisted marketing tools.

Culture & Benefits

• Fully remote work environment.
• Opportunity to work across a diverse portfolio of 10 brands.
• Collaborative culture involving Brand, Creative, and Product Marketing teams.
• Focus on data-driven decision making and revenue impact.