Senior Growth Marketer (Labs)

TL;DR

Senior Growth Marketer (Labs) (Growth, Lifecycle, and Product Marketing): Building lifecycle and growth engines for hirify.global Labs with an accent on activation, engagement, retention, experimentation, and customer journey optimization. Focus on designing personalized campaigns, partnering with Product on launches and positioning, and using AI and automation to improve measurable customer and business outcomes.

Location: Remote within Canada; locations listed are Toronto, ON and Ottawa, ON

Company

hirify.global is a healthcare technology company developing a Labs experience to help practitioners and their customers improve health outcomes.

What you will do

• Own lifecycle marketing initiatives across activation, engagement, retention, and growth.
• Build, launch, QA, and optimize campaigns across email, SMS, push notifications, in-app messaging, webinars, and educational content.
• Develop onboarding and customer journey experiences that help practitioners realize the value of Labs.
• Partner with Product on messaging, positioning, go-to-market strategies, feature launches, and partnerships.
• Design and run growth experiments using segmentation, personalization, and automation.
• Capture customer stories and proof points while identifying new growth opportunities with cross-functional teams.

Requirements

• 5+ years of experience in Growth Marketing.
• Experience owning customer lifecycle programs from strategy through execution.
• Hands-on experience with marketing automation platforms such as Iterable, HubSpot, Marketo, Mailchimp, or Braze.
• Experience partnering with Product teams on launches, messaging, or go-to-market initiatives.
• Strong understanding of segmentation, experimentation, personalization, customer journey optimization, and data-informed marketing.
• Experience using AI and automation tools, plus familiarity with email deliverability and compliance practices including CASL, CAN-SPAM, and GDPR.

Nice to have

• Experience with paid acquisition channels such as Google, Meta, or LinkedIn.
• Basic HTML/CSS knowledge.
• Experience in HealthTech, SaaS, or another high-growth technology company.

Culture & Benefits

• Remote work within Canada with autonomy and ownership.
• Opportunity to build growth programs from scratch in a fast-moving Labs initiative.
• Cross-functional collaboration with Product, Marketing, Commercial, and other teams.
• Environment focused on experimentation, learning, automation, and measurable impact.
• Mission-driven work aimed at improving healthcare.