Analyst, Primary Research & Ad Experimentation (Ad Sales)

TL;DR

Analyst, Primary Research & Ad Experimentation (Ad Sales): Executing primary research studies to support Ad Sales across linear TV and digital platforms with an accent on audience intelligence and consumer behavior. Focus on designing quantitative and qualitative research, managing vendors, and translating data into strategic narratives.

Location: Hybrid (New York, NY) - requires contributing from the office a minimum of four days per week

Salary: $62,000 - $80,000 yearly

Company

One of the world's leading media and entertainment companies, distributing content across film, television, and streaming services.

What you will do

• Consult with internal stakeholders to determine project objectives and design optimal research solutions.
• Manage the execution of qualitative and quantitative research, from instrument development to fielding and data analysis.
• Develop strong narratives and actionable insights by combining primary research with third-party data.
• Manage research vendors to ensure high data quality and adherence to timelines.
• Support the Insights & Measurement team in driving audience intelligence for NBCU's content library and ad solutions.

Requirements

• Bachelor's degree (Master's in Business, Market Research, Psychology, Sociology, or Statistics preferred).
• 1+ years of experience in primary research, including project design and stakeholder consulting.
• Knowledge of statistics and the ability to perform statistical analyses.
• Proficiency with Microsoft Office suite.
• Must be based in New York, NY to meet hybrid office requirements (4 days/week).

Nice to have

• Experience with statistical tools such as R, SPSS, or SAS.
• Previous experience in advertising sales, media/tech companies, or agencies.

Culture & Benefits

• Comprehensive benefits package including medical, dental, and vision insurance.
• 401(k) retirement plan and paid leave.
• Tuition reimbursement and various employee discounts.
• Supportive, high-performing team environment focused on professional growth.