Product Marketing Manager

Location: Remote, USA

Company

hirify.global helps high-growth ecommerce brands build, scale, and optimize subscription programs through lifecycle strategies focused on subscriber growth, retention, and revenue.

What you will do

• Own competitive positioning across hirify.global’s platform, the Shopify subscription landscape, and key competitors.
• Create sales enablement materials including decks, one-pagers, battle cards, and monthly messaging playbooks.
• Translate product launches and feature releases into market-facing narratives for DTC brands.
• Manage content and channel strategy across LinkedIn, the website, email, and other relevant channels.
• Define the market narrative, monthly priorities, feature campaigns, and competitive messaging.
• Collaborate with the CEO, Head of Sales, Head of Product, BDRs, and AEs to drive pipeline.

Requirements

• 5–8 years of experience in B2B SaaS marketing, ideally in ecommerce, DTC, or the Shopify ecosystem.
• Previous success in product marketing or growth marketing, including product positioning, high-converting messaging, and data-driven pipeline experiments.
• Experience building initiatives from 0 to 1 and working independently as a hands-on marketer.
• Strong storytelling, copywriting, positioning, and sales enablement skills.
• Experience using AI tools such as Claude or ChatGPT for research, personalization, and campaign analysis.
• Proficiency in Salesforce or HubSpot and understanding of how marketing and sales data connect.

Culture & Benefits

• Remote-first work environment with a strong focus on collaboration.
• Annual offsite retreats in Park City or Mexico.
• Direct collaboration with company leadership and revenue teams.
• Fast-paced environment focused on iteration, execution, and measurable pipeline impact.