6 дней назад
Growth Marketing Manager (B2B SaaS)
Мэтч & Сопровод
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Описание вакансии
Текст:
TL;DR
Growth Marketing Manager (B2B SaaS): Building and optimizing demand-generation campaigns for a B2B SaaS platform serving accounting firms with an accent on webinars, email nurture, paid media, ABM, content, and funnel analytics. Focus on creating customer-led campaigns, improving pipeline conversion, and measuring campaign ROI across the full funnel.
Location: Remote, US-based
Company
is a fast-growing SaaS startup providing a B2B platform for accounting firms.
What you will do
- Own the demand engine from campaign planning through pipeline reporting across webinars, email nurture, paid and third-party media, social, web, SEO, events, and ABM.
- Turn customer stories into case studies, newsletters, blog content, social posts, video assets, and sales materials.
- Run the monthly webinar program, including promotion, registration pages, dry runs, and on-demand follow-up.
- Drive event registrations, awareness, and follow-up in partnership with events marketing.
- Build nurture tracks and campaigns in HubSpot, improve the sales handoff, and launch ABM plays in Influ2.
- Track lead generation, sourced and influenced pipeline, funnel conversion, campaign ROI, and monthly performance reporting.
Requirements
- 4+ years of growth, demand generation, or integrated marketing experience in B2B SaaS.
- Demonstrated ability to create customer stories, case studies, blog posts, guides, newsletters, email campaigns, and landing page copy.
- Experience marketing to back-office buyers in finance, operations, legal, or procurement.
- Hands-on experience with marketing automation and analytics tools, including HubSpot, Salesforce, Google Analytics, WordPress, LinkedIn Ads, and Canva.
- Experience running webinar or event programs that generated pipeline, with strong analytical and project management skills.
- Ability to use AI tools in daily marketing workflows and explain the workflow.
Nice to have
- Startup experience.
- Experience with ABM platforms such as Influ2.
- Hands-on experience with paid and third-party media tied to clear conversion goals.
Culture & Benefits
- Remote, work-from-anywhere culture with flexible PTO.
- Competitive pay and ownership of meaningful, challenging problems in a small, high-performing team.
- Health, vision, dental, HSA/FSA, and mental health benefits.
- $1,000 annual adventure travel reimbursement on the work anniversary.
- Stock options for every full-time employee and 401(k) matching.
- Values centered on ownership, trust, and relentless execution.
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