Developer Marketing Lead (AI)

Location: Hybrid; candidates must be located in New York City, NY or San Francisco, CA

Salary: $175,000–$215,000 annual base salary, plus equity and bonus opportunities.

Company

hirify.global builds identity trust infrastructure for the digital economy, verifying identities in real time and preventing fraud.

What you will do

• Define and execute developer marketing strategy across awareness, activation, and retention for API and platform products.
• Develop developer ICPs, technical value propositions, use cases, competitive positioning, and developer-facing narratives.
• Create integration guides, technical decks, API playbooks, sandbox environments, ROI tools, technical blogs, documentation improvements, videos, webinars, and conference programs.
• Partner with Product, Engineering, GTM, Growth, Sales, DevRel, and RevOps on campaigns, product launches, and go-to-market planning.
• Own developer funnel metrics, including signups, API activations, sandbox-to-production conversion, pipeline contribution, and retention.

Requirements

• 6–8 years of B2B marketing experience, including developer marketing, API or platform product marketing, or technical content strategy.
• Demonstrated success driving measurable pipeline and product adoption through developer-focused programs.
• Ability to explain complex AI-driven or data-centric technology to engineers, architects, and technical decision-makers.
• Experience partnering with Product and Engineering teams and influencing cross-functional stakeholders without direct authority.
• Strong analytical, project management, and multitasking skills.
• Must be located in New York City, NY or San Francisco, CA for the hybrid role.

Nice to have

• Hands-on experience with API documentation, SDKs, developer portals, or product-led growth strategies.

Culture & Benefits

• High-ownership environment focused on solving complex customer problems.
• Collaboration across Product, Engineering, Sales, DevRel, Marketing, GTM, Growth, and RevOps.
• Compensation includes equity and an annual bonus or commission plan.
• Equal opportunity workplace with accommodations available during the hiring process.