Head of Marketing (AI)

Location: Remote, United States; periodic team gatherings and industry events required.

Company

Hapi is a hospitality connectivity platform that connects hotels, hotel companies, and technology providers to real-time data, serving 15,000 hotels globally.

What you will do

• Own marketing-sourced pipeline, top-of-funnel conversion, budget allocation, and revenue attribution.
• Design and improve ABM and demand-generation programs for enterprise hotel groups, brands, and technology providers.
• Use AI to automate research, personalize outreach, score engagement, improve content production, and increase AI-search and retrieval visibility.
• Lead brand positioning, content strategy, PR agency management, and communication of complex data and connectivity products.
• Own strategy and execution for HITEC, industry conferences, and proprietary events.
• Partner with Product, Sales, and Customer teams on product positioning, launches, sales enablement, marketplaces, and go-to-market strategy.

Requirements

• Director-level marketing leadership experience in B2B SaaS or technology, preferably in enterprise or complex-sales environments.
• Experience owning marketing budgets and making investment decisions based on business impact.
• Track record of demand generation, ABM, and revenue attribution.
• Concrete experience rebuilding workflows with AI tools and demonstrating before-and-after results.
• Experience managing agencies, content strategy, event execution, remote teams, and cross-functional communication.
• Must be able to work remotely from the United States.

Nice to have

• Hospitality industry experience.
• Experience with data, integration, or API connectivity products.
• Exposure to EU or APAC marketing expansion.
• Experience guiding a marketing function through a strategic growth milestone.
• Strong writing skills across technical and commercial audiences.

Culture & Benefits

• Remote-first work model with periodic team gatherings and industry events.
• Lean three-person marketing team with two direct reports and agency support.
• Full benefits package.
• Performance bonus tied to pipeline outcomes.