Head of Go-to-Market (AI)

TL;DR

Head of Go-to-Market (AI): Driving the commercial success of the Thrive AI musculoskeletal solution with an accent on product positioning, competitive intelligence, and sales enablement. Focus on building evidence-driven narratives, identifying competitive gaps for the product roadmap, and empowering the global commercial team to win deals.

Location: US preferred; open to strong candidates globally

Company

hirify.global is an AI-native healthcare company redefining the standard for musculoskeletal, women's, and mental health care through AI-driven 24/7 programs.

What you will do

• Develop the core narrative, positioning, and differentiation for Thrive to appeal to global benefits leaders and insurers.
• Conduct deep market and competitive intelligence to build battle cards and ROI frameworks.
• Bridge the gap between market intelligence and the product roadmap to address competitive gaps.
• Enable the commercial organization through training, playbooks, and objection handling.
• Create high-impact buyer-facing materials including case studies, RFP content, and sales decks.
• Ensure message consistency across every geography and channel Thrive sells through.

Requirements

• 7+ years in product marketing and/or GTM with ownership of positioning and competitive strategy.
• Proven track record of managing the full GTM stack: product launches, differentiation, and field enablement.
• Experience working cross-functionally with Sales and Customer Success teams.
• Ability to build competitive intelligence frameworks from scratch.
• This is an individual contributor role.
• US location preferred, but open to strong candidates globally.

Nice to have

• Experience in digital health (e.g., Hinge Health, Spring Health) or high-growth B2B SaaS (e.g., Stripe, Figma, Notion).
• Proven success in building competitive displacement narratives that changed win rates.
• Experience using AI tooling for market canvassing and opportunity identification at scale.
• Experience selling to multinational or multi-geography buyers.

Culture & Benefits

• AI-fluent culture where every employee is expected to use AI to boost productivity.
• Dynamic environment with fast compensation adjustments for outlier talent.
• Comprehensive US benefits package for eligible full-time employees.
• Opportunity to work on a clinically backed, patented AI-native health platform.