Director of Marketing

TL;DR

Director of Marketing (SEO/SEM, Social, Website): Lead and execute a comprehensive marketing strategy to drive brand awareness, engagement, and growth across digital and traditional channels with an accent on SEO/SEM performance, paid and organic social execution, and vendor/agency management. Focus on building integrated annual marketing plans, aligning marketing with BD capture workflows (including ABM and CRM-linked engagement), and managing website content and analytics to support company objectives.

Company

hirify.global develops autonomous unmanned aircraft systems and next-generation flight capabilities.

What you will do

• Own company homepage strategy and execution, including content calendars, UX/content updates, and an intern program pipeline for marketing support.
• Develop and manage SEO strategy and paid search (SEM/PPC) campaigns, using analytics to optimize organic and paid performance.
• Lead social media marketing across LinkedIn and X, managing organic content, paid social campaigns, and community engagement.
• Manage third-party vendors and agencies for branding, earned/sponsored representation, graphics/video, and event/trade show execution; track KPIs and performance.
• Build and maintain an integrated annual marketing plan aligned to growth objectives and budget; support BD with collateral and capability statements.
• Align marketing with BD pipeline and capture efforts, including ABM approaches and CRM-linked engagement workflows.

Requirements

• Minimum 5 years of progressive marketing experience in a similar role, ideally in defense, aerospace, government contracting, or technology sectors.
• Hands-on proficiency in SEO, SEM/PPC, and paid and organic social media marketing.
• Experience managing company websites and digital content, including CMS and web analytics tools (e.g., Google Analytics, SEMrush, HubSpot).
• Proven experience managing external agencies, vendors, and contractors to deliver on time and within budget.
• Strong written and verbal communication skills, including marketing copy and executive-level presentations.
• Ability to travel 10–20% to offices, test events, and industry events as required.

Culture & Benefits

• Up to 50% telework with a flexible hybrid schedule; reliable reporting to the designated office location when on-site work is required.
• Pay range: $175,000–$200,000 USD.
• Comprehensive benefits options including medical, dental, vision, life insurance, and more; 401k with company match.
• 4 weeks of paid time off each year and 12 annual company holidays.
• Work on cutting-edge technology in defense and aerospace with a collaborative environment.

Hiring process

• Interviews and evaluation of marketing strategy execution, analytics/paid media experience, and agency/vendor management.
• Final discussions aligned to role expectations and hybrid office reporting requirements.

Location: San Luis Obispo, California or Arlington, VA (preferred) or Fort Worth, Texas

Salary: $175,000–$200,000 USD