Head of TikTok Shop (Ecommerce)

TL;DR

Head of TikTok Shop (Ecommerce): Driving the growth and scaling of the TikTok Shop channel across European markets with an accent on P&L ownership, creator seeding strategies, and agency management. Focus on transforming TikTok into a high-impact acquisition engine and integrating social commerce into the broader commercial strategy.

Location: Hybrid (Hamburg, Germany)

Company

hirify.global is an innovative provider of sports nutrition products, managing the successful brands ESN and More Nutrition.

What you will do

• Drive the TikTok Shop strategy and lead market launches across all relevant European markets.
• Own the TikTok Shop P&L, managing budgets and investment allocation for maximum commercial impact.
• Direct agency partners by defining KPIs, monitoring performance, and driving continuous optimization.
• Develop creator seeding strategies and translate emerging TikTok trends into growth opportunities.
• Collaborate with D2C, Influencer, Creative, and Performance Marketing teams to align commercial calendars.

Requirements

• At least 3 years of experience with TikTok and TikTok Shop in high-performance environments (consulting, startup, or investment banking).
• Proven experience in the beauty, wellness, or FMCG industries.
• Strong commercial acumen with proficiency in metrics such as NOI, CAC, and contribution margin.
• Deep understanding of the creator economy and how influencers drive purchasing decisions.
• Fluent in both English and German.

Nice to have

• Experience with Shopify.

Culture & Benefits

• Flexible working hours and remote work options.
• 28 days of vacation per year.
• Attractive employee discounts and subsidy for E-gym Wellpass.
• Workation opportunities and corporate benefits.
• High-performing, diverse, and inclusive team culture.