Media Buyer (E-Commerce)

TL;DR

Media Buyer (E-Commerce): Scaling paid acquisition campaigns for a resistance-integrated fitness apparel brand across Meta, Google, TikTok, Pinterest, AppLovin, and Taboola with an accent on performance optimization, creative testing, and full-funnel growth. Focus on analyzing daily campaign data, allocating budgets, testing new channels and offers, and improving ROAS, CAC, and MER.

Location: Fully remote; work from anywhere and at any time.

Company

A fast-growing fitness apparel product company creates clothing with built-in resistance bands and other resistance-integrated products for everyday exercise.

What you will do

• Launch, manage, optimize, and scale paid campaigns across Meta, Google, TikTok, Pinterest, AppLovin, and Taboola.
• Monitor performance data and improve ROAS, CAC, MER, efficiency, and customer acquisition.
• Develop creative testing strategies with the creative team, including testing hooks, audiences, landing pages, and offers.
• Allocate budgets across campaigns and platforms based on performance.
• Test and expand into emerging channels such as YouTube and native advertising.
• Collaborate with founders, creatives, and strategists to drive ecommerce growth.

Requirements

• Proven experience managing and scaling paid campaigns for direct-to-consumer ecommerce brands.
• Strong analytical skills and confidence making decisions from performance data and KPIs.
• Understanding of full-funnel marketing, including creative, copy, targeting, and landing pages.
• Strong understanding of ad creative performance and conversion drivers.
• Expertise with Meta Ads Manager and experience with at least one additional advertising platform.
• Ability to manage campaigns independently, work reliably, and move quickly without constant oversight.

Nice to have

• Experience with fitness, fashion, health, or subscription brands.

Culture & Benefits

• Full flexibility with no time tracking; working hours can be arranged freely as long as results are delivered.
• Learning budget for courses, books, consulting calls, and professional development.
• Two fully paid company retreats each year in different countries.
• Opportunity for career growth and internal promotion.
• Fast-moving environment focused on trust, ownership, experimentation, and measurable results.