Marketing Manager Emerging Markets, Asia (SaaS)

TL;DR

Marketing Manager Emerging Markets, Asia (SaaS): Developing and executing integrated marketing strategies for the China and Japan markets with an accent on local platform optimization and partner-led demand generation. Focus on adapting global playbooks to native buyer behaviors and driving pipeline growth through market-specific channels.

Location: Hybrid in Singapore

Company

hirify.global is a marketing automation platform that empowers creators to own their destiny by making first-party data accessible and actionable.

What you will do

• Plan and execute integrated marketing campaigns across China and Japan, covering paid, organic, lifecycle, field, and ABM channels.
• Adapt campaign strategies for local relevance, focusing on platforms like WeChat, Baidu, and LINE to match specific buyer behaviors.
• Collaborate with BDR, Sales, and Partnerships teams to align messaging with market-specific pipeline goals.
• Develop co-marketing programs and partner-led initiatives to drive demand and showcase joint value propositions.
• Manage local media budgets, vendor relationships, and campaign calendars for the assigned markets.
• Track performance using data-driven insights and provide strategic recommendations to executive leadership.

Requirements

• 5+ years of experience in partner marketing, demand generation, or regional marketing.
• Direct experience working within the China and/or Japan markets.
• Working knowledge of local search and social ecosystems (e.g., WeChat, Rednote, LINE, X).
• Proficiency in data analysis and reporting using tools like Tableau and Salesforce.
• Ability to work asynchronously across multiple timezones with a globally distributed team.

Nice to have

• Business proficiency in Mandarin and/or Japanese.
• Familiarity with the partner ecosystem and local publisher media landscapes in China and Japan.

Culture & Benefits

• Opportunity to join the new Singapore Hub with a "startup energy" within a global corporation.
• A culture of "Always Learning" with significant headroom for professional growth.
• Environment that values unique backgrounds and empowers builders ("Drivers") to shape local culture.
• Generous corporate benefits package.