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Field Marketing Manager ASEAN
Вакансия из Hirify Global, списка международных tech-компанийДля мэтча и отклика нужен Plus
Мэтч & Сопровод
Для мэтча с этой вакансией нужен Plus
Описание вакансии
Текст:
TL;DR
Field Marketing Manager ASEAN (B2B SaaS/AI): Developing and executing regional marketing strategies, campaigns, events, and account-based programs across ASEAN with an accent on pipeline growth, brand awareness, and localized go-to-market execution. Focus on producing large-scale conferences, managing partner and analyst relations, optimizing campaign performance, and coordinating multi-channel marketing operations.
Location: Must be based in Singapore with travel across the Asia Pacific region for regional meetings and travel to Europe or the Americas once a year.
Company
provides an enterprise platform for designing, deploying, and governing analytics, machine learning, and AI applications.
What you will do
- Develop and execute the field marketing strategy for ASEAN in alignment with regional and global objectives.
- Build pipeline and brand awareness through account-based marketing, integrated campaigns, paid and organic social campaigns, webinars, and localized content.
- Plan and manage regional events, including conferences, workshops, customer programs, webinars, and the Summit across Singapore, Malaysia, and Indonesia.
- Coordinate partner marketing, reseller and alliance programs, sponsorships, MDF claims, PR activities, and analyst relations.
- Create HubSpot campaigns, landing pages, email campaigns, and workflows, then upload campaign leads to Salesforce.
- Measure campaign performance, manage the regional budget, track vendor payments, and optimize marketing ROI.
Requirements
- Bachelor’s degree in Marketing, Business, or a related field.
- 10–15+ years of experience in B2B SaaS field marketing, preferably in the technology sector.
- Strong experience developing ASEAN marketing strategies and executing regional campaigns and events.
- Expertise in ABM, content development, conference production, event management, and end-to-end campaign execution.
- Strong project management, stakeholder management, communication, and cross-functional collaboration skills.
- Must be based in Singapore and able to travel within Asia Pacific, Europe, and the Americas as required.
Nice to have
- Chinese or Bahasa language skills.
- Experience with Google Suite, HubSpot, Salesforce, Sprout Social, PathFactory, Creatopy, and Tableau.
Culture & Benefits
- Work in an AI-focused environment centered on innovation, collaboration, and personal growth.
- Complete product certifications, including Core Designer, ML Practitioner, and GenAI certifications after joining.
- Receive training on AI technologies and LLMs such as Claude and Gemini.
- Build an AI agent to support marketing work.
- Equal opportunity employment practices focused on dignity, fairness, and inclusion.
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