Head Of Marketing APJ (Cybersecurity)

TL;DR

Head of Marketing APJ (Cybersecurity): Leading the regional marketing strategy and pipeline generation for the APJ region with an accent on B2B growth, account-based marketing (ABM), and customer expansion. Focus on operationalizing AI transformation within marketing workflows, scaling high-performing teams, and driving revenue through strategic GTM execution.

Location: Hybrid in Singapore

Company

Okta provides trusted, neutral identity infrastructure that enables organizations to safely embrace AI by securing every identity.

What you will do

• Define and own the comprehensive APJ demand marketing strategy to maximize pipeline across all segments from SMB to enterprise.
• Execute post-sales marketing strategies focusing on increasing customer retention, adoption, and expansion through targeted loyalty programs.
• Own the regional event strategy, including third-party events and hosted roadshows to drive community building and executive engagement.
• Lead and mentor a high-performing team of 10+ professionals spanning regional, partner, and customer growth marketing.
• Collaborate with Global Demand, Product Marketing, and Partner teams to ensure campaigns reflect local requirements.
• Operationalize a "Human + AI" mindset by implementing system-level process design and workflow automation to increase efficiency.

Requirements

• Demonstrated success in B2B marketing specifically within the APJ region.
• Proven experience leading high-performing teams and managing regional budgets.
• Deep expertise in demand generation, inbound, and Account-Based Marketing (ABM) strategies.
• Experience leveraging generative AI tools for marketing orchestration and content velocity.
• Strong quantitative skills for data-driven decision-making and reporting.
• Location: Must be based in Singapore (Hybrid)

Culture & Benefits

• Commitment to employee well-being and driving social impact.
• Structured talent development and strong community connection.
• Immersive in-person onboarding experience to accelerate impact.
• Culture guided by core values: love customers, empower people, never stop innovating, act with integrity, and maintain transparency.