updated 3 days ago
Senior Manager, Performance Marketing (Fintech)
Vacancy from Hirify Global, list of international tech companiesPlus is required to make matches and apply
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Job description
Text:
TL;DR
Senior Manager, Performance Marketing (Fintech): Shaping global performance marketing strategy to drive customer acquisition and revenue growth across multiple regions with an accent on scalable frameworks and investment optimization. Focus on designing integrated acquisition plans, establishing standardized testing methodologies, and evolving measurement frameworks.
Location: Singapore
Company
Airwallex provides an AI-native financial operating system and regulated infrastructure for global payments and financial products.
What you will do
- Develop and operationalize global performance marketing strategies across paid search, paid social, programmatic, and emerging digital channels.
- Partner with APAC, EMEA, and North American teams to localize global frameworks and scale market-specific acquisition plans.
- Build channel mix, investment allocation, forecasting, scenario modeling, and measurement frameworks tied to pipeline, revenue, and LTV:CAC.
- Lead standardized testing, incrementality experiments, campaign QA, reporting, and performance optimization.
- Translate campaign data into global go-to-market and lifecycle insights while aligning Product Marketing, Sales, RevOps, Data, Finance, and BI teams.
- Coach regional marketers and agency partners and improve execution through experimentation, automation, and marketing tooling.
Requirements
- 8+ years of experience in B2B or fintech performance marketing, including strategic leadership of global, multi-channel acquisition programs.
- Proven success driving pipeline growth and improving marketing efficiency, including LTV:CAC and payback period metrics.
- Expertise in paid search, paid social, display, emerging channels, attribution, measurement, and experimentation frameworks.
- Hands-on understanding of SFDC, Salesforce, and building Looker tables.
- Strong analytical, communication, executive presentation, and cross-functional influencing skills.
- Bachelor’s degree in Marketing, Statistics, Computer Science, Economics, or a related field.
Nice to have
- Experience scaling global paid media in high-growth SaaS or fintech environments.
- Knowledge of Marketo, Salesforce, HubSpot, Looker, Tableau, or Google Data Studio.
- Experience managing or operationalizing in-house performance models.
- Comfort operating in ambiguous, fast-changing environments.
Culture & Benefits
- Work with a global marketing organization supporting customers across APAC, EMEA, and North America.
- Collaborate across regional teams, executive leadership, agencies, and multiple business functions.
- Operate in a fast-moving environment that values founder-level energy, curiosity, good judgment, and first-principles decision-making.
- Join a company with more than 2,300 employees across 27 offices and a financial infrastructure spanning North America, Europe, the Middle East, and Asia-Pacific.
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