Senior Manager, Performance Marketing (Fintech)

Location: Singapore

Company

Airwallex provides an AI-native financial operating system and regulated infrastructure for global payments and financial products.

What you will do

• Develop and operationalize global performance marketing strategies across paid search, paid social, programmatic, and emerging digital channels.
• Partner with APAC, EMEA, and North American teams to localize global frameworks and scale market-specific acquisition plans.
• Build channel mix, investment allocation, forecasting, scenario modeling, and measurement frameworks tied to pipeline, revenue, and LTV:CAC.
• Lead standardized testing, incrementality experiments, campaign QA, reporting, and performance optimization.
• Translate campaign data into global go-to-market and lifecycle insights while aligning Product Marketing, Sales, RevOps, Data, Finance, and BI teams.
• Coach regional marketers and agency partners and improve execution through experimentation, automation, and marketing tooling.

Requirements

• 8+ years of experience in B2B or fintech performance marketing, including strategic leadership of global, multi-channel acquisition programs.
• Proven success driving pipeline growth and improving marketing efficiency, including LTV:CAC and payback period metrics.
• Expertise in paid search, paid social, display, emerging channels, attribution, measurement, and experimentation frameworks.
• Hands-on understanding of SFDC, Salesforce, and building Looker tables.
• Strong analytical, communication, executive presentation, and cross-functional influencing skills.
• Bachelor’s degree in Marketing, Statistics, Computer Science, Economics, or a related field.

Nice to have

• Experience scaling global paid media in high-growth SaaS or fintech environments.
• Knowledge of Marketo, Salesforce, HubSpot, Looker, Tableau, or Google Data Studio.
• Experience managing or operationalizing in-house performance models.
• Comfort operating in ambiguous, fast-changing environments.

Culture & Benefits

• Work with a global marketing organization supporting customers across APAC, EMEA, and North America.
• Collaborate across regional teams, executive leadership, agencies, and multiple business functions.
• Operate in a fast-moving environment that values founder-level energy, curiosity, good judgment, and first-principles decision-making.
• Join a company with more than 2,300 employees across 27 offices and a financial infrastructure spanning North America, Europe, the Middle East, and Asia-Pacific.