Senior Manager, Performance Marketing (Fintech)

TL;DR

Senior Manager, Performance Marketing (Fintech): Shaping global performance marketing strategy to drive customer acquisition and revenue growth across multiple regions with an accent on scalable frameworks and investment optimization. Focus on designing integrated acquisition plans, establishing standardized testing methodologies, and evolving measurement frameworks.

Location: Must be based in Singapore

Company

Airwallex is a unified payments and financial platform for global businesses, empowering over 250,000 companies worldwide with integrated financial solutions.

What you will do

• Develop and operationalize global performance marketing strategies across paid search, social, and programmatic channels.
• Partner with regional teams (APAC, EMEA, North America) to localize global frameworks and scale efficiency.
• Manage investment allocation models and budget forecasting tied to pipeline, revenue, and LTV:CAC goals.
• Build global growth roadmaps and standardized playbooks for acquisition and campaign QA.
• Collaborate with Product Marketing, Sales, and RevOps to align messaging and optimize lead-to-pipeline conversion.
• Lead measurement evolution using MMMs, geo-experiments, and brand lift studies.

Requirements

• 8+ years of experience in B2B or fintech performance marketing, including strategic leadership of global acquisition programs.
• Proven track record of driving measurable pipeline growth and improving marketing efficiency.
• Hands-on experience with SFDC, Salesforce, and building Looker tables.
• Expertise in paid search, paid social, display, ABM, and demand generation.
• Strong analytical skills with experience in advanced attribution and experimentation frameworks.
• Location: This role is based in Singapore

Nice to have

• Experience scaling paid media in high-growth SaaS or fintech environments.
• Working knowledge of marketing automation and CRM systems like Marketo or HubSpot.
• Familiarity with BI tools such as Tableau or Google Data Studio.
• Comfort operating in ambiguous, fast-changing environments.

Culture & Benefits

• Work at a high-growth fintech unicorn valued at $11 billion.
• Culture of ownership, accelerated learning, and founder-like energy.
• Collaborative environment tackling complex, high-visibility global problems.
• Encouragement to use AI to work smarter and solve problems faster.