Associate Director, Global Growth, Lifecycle (Fintech)

TL;DR

Associate Director, Global Growth, Lifecycle (Fintech): Leading and optimizing the full customer journey to improve conversion, activation, and retention with an accent on data-driven lifecycle strategies and team leadership. Focus on transforming lifecycle marketing into a strategic growth lever and scaling global impact.

Location: Must be based in San Francisco or Singapore

Company

A unified payments and financial platform empowering over 200,000 global businesses with integrated financial solutions.

What you will do

• Define and execute lifecycle strategies to drive customer conversion, activation, and retention across the journey.
• Implement a rigorous test-and-learn approach using quantitative analysis to uncover root causes and optimize outcomes.
• Lead and develop a growing regional lifecycle team, setting priorities and raising execution standards.
• Partner with Product, Data Science, and Marketing Operations to integrate lifecycle campaigns into the broader growth engine.
• Evolve the lifecycle function from tactical execution to a strategic growth lever providing deep funnel insights.

Requirements

• 10+ years of experience in Growth, with at least 3 years of experience managing a team.
• Advanced analytical skills with the ability to interpret data and develop data-backed recommendations.
• Hands-on experience designing and executing programs that drive customer conversion, activation, and retention.
• Strong strategic problem-solving skills and a track record of delivering results in fast-paced environments.
• Bachelor’s degree in a relevant field.
• Based in San Francisco or Singapore.

Nice to have

• Experience in fintech, product-led growth (PLG), or B2B SaaS.
• Background working within a startup or scale-up environment.
• Advanced degree such as an MBA or Master’s.
• Proficiency in SQL or experience collaborating closely with data teams.
• Direct experience with CRM marketing tools.

Culture & Benefits

• Environment for builders with founder-like energy, emphasizing real impact and true ownership.
• Culture of continuous learning, mentorship, and accelerated career growth.
• Collaborative atmosphere valuing first-principles thinking and diversity of perspectives.
• Focus on working smarter by leveraging AI to solve complex problems faster.