Email Marketing Specialist (Gaming)

TL;DR

Email Marketing Specialist (CRM/SFMC): Executing end-to-end email campaigns across a portfolio of game titles with an accent on copywriting, journey building in Salesforce Marketing Cloud, and performance reporting. Focus on optimizing deliverability, managing segmentation logic, and driving user engagement for fan-driven audiences.

Location: Remote; must be available for regular syncs during PT business hours

Company

hirify.global, a division of Paramount, builds franchise-driven interactive entertainment and gaming experiences for global audiences.

What you will do

• Own the end-to-end execution of email campaigns, from copywriting and building to deployment and reporting.
• Build and manage complex journeys in Salesforce Marketing Cloud (SFMC), including segmentation logic and suppression lists.
• Partner with campaign and design teams to ensure assets are on-spec and conversion-focused.
• Manage IP health, sender reputation, and proactively monitor deliverability metrics.
• Set up UTM tracking and analyze performance reports to surface actionable insights and recommendations.
• Maintain organized and well-documented campaign records within SFMC.

Requirements

• 5+ years of experience in email, CRM, or lifecycle marketing.
• 3+ years of hands-on experience building, QA-ing, and deploying within Salesforce Marketing Cloud.
• Strong email copywriting skills, particularly for gaming, entertainment, or fan-driven audiences.
• Proficiency in HTML/CSS email rendering, mobile optimization, and dark mode QA.
• Understanding of CRM best practices including segmentation, A/B testing, and IP warming.
• Must be available for regular syncs during PT business hours.

Nice to have

• Experience with landing page and email capture flow tools.
• Background in IP-driven marketing or the games industry.
• Familiarity with UTM architecture and analytics platforms such as Adobe Analytics or Google Analytics.

Culture & Benefits

• Flexible engagement options: available as a temporary W2 employee or independent contractor (B2B).
• Freelance/contract arrangement with variable hours based on campaign volume.
• Opportunity to work with iconic global entertainment brands and franchises.
• Collaborative environment working closely with in-house creative and campaign teams.