Social Media Manager (Gaming)

TL;DR

Social Media Manager (Gaming): Leading social channel strategy and execution for multiple consumer-facing entertainment brands with an accent on platform-native content, editorial planning, and cross-functional approvals. Focus on managing complex multi-brand workflows, optimizing content across social platforms, and supporting real-time launches, events, and gaming-related campaigns.

Location: Hybrid in San Mateo, California, with one office day per week; United States-based role.

Salary: $74.36–$111.58 USD per hour, equivalent to approximately $11,897 USD per month at the lower bound based on 160 hours.

Company

hirify.global is the entertainment and technology brand of Sony Interactive Entertainment, developing gaming hardware, network services, and consumer entertainment experiences.

What you will do

• Lead channel strategy and daily social execution across multiple entertainment brands and social handles.
• Plan editorial calendars, create content, write platform-native copy, and publish across X, Instagram, TikTok, Threads, Facebook, and other channels.
• Coordinate approvals, timelines, workflows, and stakeholders for campaigns, launches, partnerships, and brand moments.
• Support the full social lifecycle from strategy and proposals through publishing, optimization, reporting, and executive presentations.
• Maintain social processes, approval streams, workflows, SLAs, and documentation across internal and external partners.
• Support content capture, interviews, events, conferences, and occasional off-hours real-time coverage.

Requirements

• 5–7 years of experience in social media management, content strategy, channel strategy, or digital communications.
• Bachelor’s degree or equivalent experience.
• Experience managing large consumer-facing entertainment, media, or lifestyle brands and multiple social identities simultaneously.
• Strong knowledge of native social platforms, publishing tools, social trends, content planning, and publishing workflows.
• Strong project management, communication, organizational, and stakeholder coordination skills.
• Strong understanding of gaming audiences and culture; direct gaming experience is strongly preferred.

Nice to have

• Portfolio or work samples demonstrating social strategy, platform fluency, and executional range.
• Experience with partnership, licensor/licensee, or multi-stakeholder social workflows.
• Light hands-on asset editing and creative production experience.

Culture & Benefits

• One-year contract role with a collaborative, cross-functional working environment.
• Medical, dental, and vision benefits are available.
• Inclusive workplace focused on diversity, empowerment, and equal opportunity.
• Occasional off-site and off-hours work may be required for launches, events, and special projects.

Hiring process

• Background checks are conducted at the offer stage and may include criminal background checks.