Marketing Manager
Мэтч & Сопровод
Для мэтча с этой вакансией нужен Plus
Описание вакансии
TL;DR
Marketing Manager (Customer Communications): Building and running multi-channel customer messaging campaigns for a service wind-down and billing transition with an accent on high-stakes communications, experimentation, and retention analytics. Focus on designing customer journeys, evaluating churn risk, coordinating cross-functional delivery, and translating campaign performance into leadership-ready recommendations.
Location: Remote
Salary: $55–60 per hour
Company
provides contract workforce opportunities and equal employment opportunities.
What you will do
- Shape and execute customer messaging strategies for a service wind-down and related billing transition.
- Build coordinated campaigns across billing notices, on-screen prompts, outbound calls, email, web content, and support resources.
- Design message experiments and variations to identify effective communication approaches for a loyal, change-averse audience.
- Partner with Product, Marketing, Analytics, IT, MarTech, Creative, and operations teams to create customer flows, validation triggers, care scripts, help content, and retention initiatives.
- Define target audiences and success metrics with analytics partners, ensuring reliable cross-channel tracking and evaluating churn and retention indicators.
- Monitor pilot and full-launch performance, then prepare leadership summaries with findings, recommendations, business results, and rollout lessons.
Requirements
- At least five years of experience building and running communication plans for delicate, high-stakes marketing initiatives.
- Demonstrated success launching campaigns across multiple channels, including email, digital touchpoints, and billing notifications.
- Data-driven approach with the ability to establish success metrics and interpret performance results.
- Experience coordinating technology, data, creative, and operational partners on complex projects.
- Ability to map customer journeys beyond basic sign-up flows.
- Excellent written, verbal, and presentation skills with strong organization across multiple high-profile workstreams.
Culture & Benefits
- Remote contract position.
- Full benefits.
- Sponsorship is not available.
- Equal employment opportunity and anti-discrimination policies apply.
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