Senior Marketing Operations Manager (HealthTech)

Location: Dallas, Texas, United States

Salary: $112,000–$168,000 base salary per year, plus bonus, equity, and benefits

Company

hirify.global Health is a data platform and technology company developing AI-enabled precision health solutions from multimodal health data.

What you will do

• Build, QA, and deploy end-to-end lifecycle campaigns across Email, SMS, Landing Pages, and Direct Mail.
• Configure technical triggers, SQL queries, audience segmentation, dynamic data filters, and webhooks for direct mail handoffs.
• Maintain and optimize the marketing automation ecosystem, data hygiene, workflows, and technical infrastructure.
• Use platform AI and automated QA tools for copy variation testing, predictive send-time optimization, dynamic content, and compliance-risk detection.
• Act as the final technical gatekeeper for campaign deployment while following HIPAA, TCPA, CAN-SPAM, Legal, and Security requirements.
• Implement A/B and multivariate testing, analyze campaign performance, and communicate journey logic and insights to cross-functional partners.

Requirements

• 4+ years of hands-on Marketing Operations experience building and executing multi-channel campaigns.
• Experience with enterprise marketing automation platforms such as Salesforce Marketing Cloud or Marketo and SMS tools such as Twilio.
• Experience using SQL for audience segmentation, dynamic data filtering, and target querying.
• Experience handling Sensitive Personal Information and navigating HIPAA-compliant campaign workflows.
• Experience setting up and executing A/B or multivariate testing frameworks in marketing automation platforms.
• Work location: Dallas, Texas, United States.

Nice to have

• Salesforce Marketing Cloud certification, such as Email Specialist or Marketing Cloud Administrator.
• Practical experience with embedded platform AI for automated proofing, dynamic content generation, and predictive send-time optimization.
• Proficiency with Tableau or Looker for deliverability, funnel, and campaign health analysis.
• Ability to translate complex technical mechanics and journey logic into strategic insights for non-technical stakeholders.
• Cross-functional collaboration experience with performance marketing, creative, and analytics teams.

Culture & Benefits

• Individual contributor role in a regulated HealthTech environment.
• Base salary of $112,000–$168,000 per year, plus bonus, equity, and benefits.
• Work focused on precision health, healthcare personalization, and improving care through technology and data science.