Senior Manager, Marketing Operations (AI)

Location: Remote, US; fully remote with periodic in-person retreats.

Salary: $134,000–$149,000 annual base salary.

Company

hirify.global provides research-backed, insurance-based pediatric anxiety and OCD care supported by innovative technology.

What you will do

• Govern the CRM and connected marketing tools, including the data model, automation, permissions, data quality, and integrations with websites, analytics, and clinical systems.
• Set marketing operations strategy and priorities across Marketing, Territory Management, Product, Admissions, Clinical Operations, Data Science, Analytics, and related teams.
• Manage and develop one CRM Administrator and shift the role toward strategic priorities.
• Define the family and provider journey from first contact through application, evaluation, and enrollment, including lead scoring, routing, and attribution.
• Represent commercial and marketing needs in product and engineering planning and improve automated handoffs to territory managers.
• Build audiences and use AI to identify campaign opportunities, underserved territories, expanded plan coverage, stalled applications, and payor reporting needs.

Requirements

• 5+ years of experience in CRM systems management or marketing/revenue operations.
• Hands-on experience rebuilding or significantly restructuring a CRM.
• Hands-on Zoho CRM experience preferred; deep HubSpot or Salesforce experience may also be considered.
• Direct people-management experience, including hiring, developing, and holding reports or teams accountable to priorities.
• Experience supporting a sales team and improving its efficiency and output.
• Practical experience using AI and automation, plus familiarity with funnel analytics, lead-capture websites, forms, GA4, Segment, or similar tools.

Nice to have

• Experience in healthcare, behavioral health, or HIPAA-regulated environments.

Culture & Benefits

• Fully virtual work environment with periodic in-person retreats.
• 401(k) with match and health benefits starting on the first day.
• Flexible PTO, paid holidays, and paid service days.
• Four-week paid sabbatical and twelve-week paid parental leave.
• Mission-driven work focused on expanding access to evidence-based pediatric mental health care.
• Commitment to diversity, equity, inclusion, belonging, compassion, collaboration, and continuous improvement.