Vice President, Growth Marketing (Alma)

Location: Hybrid in New York City, San Francisco, or Seattle; minimum 2 days in-office

Salary: $213,300–$262,500 base

Company

hirify.global is an AI-native mental health company, and Alma provides tools that help therapists offer affordable, in-network care through a network of more than 20,000 therapists across all 50 states.

What you will do

• Set the full-funnel growth vision and roadmap across paid, owned, earned, and lifecycle channels.
• Build, mentor, and lead a high-performing growth marketing organization.
• Own performance across SEM, paid social, programmatic and display, OLV/OTT, affiliate, directory, and partnership channels.
• Drive testing, attribution, incrementality measurement, forecasting, budget allocation, and reporting within HIPAA and data privacy constraints.
• Partner with Product, Creative, Brand, Data, and centralized martech teams to improve acquisition, activation, retention, and campaign execution.
• Advise the COO and senior leadership on consumer growth strategy, emerging channels, technologies, and investment decisions.

Requirements

• 8+ years in performance marketing, demand generation, or growth marketing, including at least 5 years in SaaS or high-growth environments.
• Senior leadership experience owning a consumer acquisition P&L at scale and building high-performing teams.
• Deep experience with consumer growth, full-funnel strategy, structured experiments, A/B testing, and repeatable growth playbooks.
• Strong martech and attribution expertise, including shared-stack operations, incrementality testing, and privacy-preserving measurement.
• Experience deploying AI-forward or AI-native marketing strategies and tooling.
• Ability to work hybrid from New York City, San Francisco, or Seattle, with at least 2 days in-office.

Culture & Benefits

• Remote-first company with a hybrid arrangement for this role.
• Medical, dental, and vision insurance, including FSA and HSA plans.
• 401(k), financial wellness benefits, lifestyle spending account, and family care support.
• Co-working, work-from-home, and home-office stipends.
• Flexible PTO, 12 paid holidays, Alma Give Back Day, family and medical leave, and EAP access.

Hiring process

• Recruiting communication and interview requests come directly from the recruiting team using a helloalma.com email address.