Manager, Website & Conversion Optimization

TL;DR

Manager, Website & Conversion Optimization (Marketing/CRO): Managing website properties and conversion performance across a multi-brand portfolio with an accent on A/B testing, funnel optimization, and CMS management. Focus on driving revenue and pipeline growth through data-driven experimentation and cross-functional collaboration with Marketing, Creative, and Engineering teams.

Location: Must be based in the US

Company

hirify.global is a multi-brand education technology company focused on professional certification and training.

What you will do

• Manage day-to-day website operations, including page builds, content updates, and navigation changes within the CMS.
• Design and execute a structured A/B and multivariate testing program to optimize conversion rates.
• Analyze site performance and user behavior data to identify and prioritize high-impact CRO opportunities.
• Collaborate with Marketing, Creative, and Engineering to scope and ship website initiatives aligned with business goals.
• Ensure brand consistency and site health across the entire multi-brand portfolio.
• Report on test results and conversion impact against revenue and pipeline targets.

Requirements

• Must be based in the US
• 4+ years of experience in website management, digital marketing, or conversion rate optimization.
• Hands-on experience with modern CMS platforms and A/B testing tools like VWO or Optimizely.
• Strong proficiency in web analytics tools such as GA4.
• Ability to operate effectively with limited engineering resources by prioritizing ruthlessly.
• Strong organizational skills to manage multiple concurrent workstreams.

Nice to have

• Experience with Builder.io.
• Experience working within a multi-site or multi-brand portfolio.