Senior Performance Marketing Manager (B2B SaaS)

TL;DR

Senior Performance Marketing Manager (B2B SaaS): Scaling global paid acquisition channels to drive pipeline generation and customer acquisition with an accent on full-funnel demand generation and ABM performance. Focus on optimizing multi-channel campaigns, managing significant media budgets, and leveraging data-driven insights to maximize ROAS and revenue.

Location: Hybrid work model. Offices located in New York, London, Singapore, and Tel Aviv.

Company

hirify.global is a global leader in the video market, providing cloud-based video experiences for over 1,000 well-known organizations worldwide.

What you will do

• Develop and execute global performance marketing strategies across Google Ads, LinkedIn, Meta, and Microsoft Ads.
• Manage media budgets and investment allocation to maximize pipeline, revenue, and customer acquisition.
• Build full-funnel acquisition programs to drive awareness, enterprise demand, and self-serve growth.
• Implement audience targeting strategies using first-party data, ABM lists, and intent signals.
• Lead experimentation through structured A/B testing of ads, creatives, and landing pages.
• Analyze campaign performance and report on CPL, MQL, SQL, CAC, and ROAS.

Requirements

• Hands-on experience managing B2B SaaS performance marketing programs.
• Proficiency in Google Ads, LinkedIn Campaign Manager, Meta Ads, and Microsoft Ads.
• Experience using HubSpot, Salesforce, and Google Analytics 4 (GA4) for reporting and optimization.
• Proven ability to manage significant media budgets to achieve business outcomes.
• Strong analytical, project management, and data-driven decision-making skills.

Nice to have

• Experience building and scaling Account-Based Marketing (ABM) programs.
• Experience running international campaigns across North America, EMEA, and APAC markets.
• Familiarity with AI-powered marketing, automation, and productivity tools.

Culture & Benefits

• Hybrid and flexible work environment.
• Extended private health and mental insurance.
• Personal and professional development programs.
• Occasional company-wide long weekends.