Product Marketing Manager (SaaS)

TL;DR

Product Marketing Manager (SaaS): Leading end-to-end go-to-market execution and competitive intelligence for boutique fitness products with an accent on sales enablement and market insights. Focus on developing core value propositions, translating complex product features into actionable sales tools, and optimizing launch performance.

Location: 100% remote within the U.S. (excluding Hawaii and Alaska)

Salary: $92,000 - $120,000 yearly

Company

Cloud-based intuitive technology solutions helping small and medium-sized businesses manage operations and payments.

What you will do

• Lead end-to-end go-to-market planning and execution for new products, features, and portfolio initiatives.
• Develop core value propositions and launch messaging to communicate product value to target audiences.
• Conduct competitive research and synthesize insights into actionable guidance and battlecards.
• Create high-impact sales tools including pitch decks, talk tracks, and demo narratives.
• Collaborate cross-functionally with Product, Sales, and Customer Experience teams to align on launch goals.
• Gather market and customer insights to influence the product roadmap and commercialization strategy.

Requirements

• 4–6 years of experience in product marketing or a related B2B SaaS role.
• Demonstrated experience leading go-to-market launches for products or features.
• Strong ability to translate complex product technicalities into practical guidance for customer-facing teams.
• Excellent project management, facilitation, and presentation skills.
• Must be legally authorized to work in the US; no visa sponsorship is provided.
• Must be based in the U.S., excluding Hawaii and Alaska.

Nice to have

• Experience in vertical SaaS, boutique fitness, wellness, or payments.
• Experience supporting a portfolio of products with diverse audiences and competitors.
• Familiarity with tools such as Gong, Guru, Salesforce, Salesloft, or Intercom.

Culture & Benefits

• 100% remote work policy with flexible working arrangements.
• Paid Parental Leave benefit programs.
• #GiveBackDays providing extra time off for community volunteering.
• Access to free mental health support.
• Commitment to Diversity & Inclusion via a D&I Council and Global Mentorship Program.