Director Of Product Marketing (SaaS)

TL;DR

Director of Product Marketing (SaaS): Defining and executing the go-to-market strategy for a leading workforce management platform with an accent on messaging architecture, competitive intelligence, and sales enablement. Focus on building a high-performing team, driving commercial alignment across cross-functional departments, and translating customer insights into product growth.

Location: Must be based in or able to work from London or Copenhagen (Hybrid)

Company

hirify.global is a leading workforce management platform acquired by Xero, dedicated to making shift work more human for over 400,000 users across Europe.

What you will do

• Lead the competitive intelligence strategy to sharpen differentiation and inform commercial decisions.
• Define and own the global positioning, messaging architecture, and value proposition.
• Direct end-to-end go-to-market strategy for product launches to ensure commercial impact.
• Partner with Finance and Product teams to lead packaging and pricing strategy.
• Build and manage a suite of sales enablement playbooks and training programs.
• Mentor a small team while maintaining a 75% hands-on execution focus.

Requirements

• 6–10 years of experience in product marketing within a B2B SaaS environment.
• Proven track record of executing GTM strategies that deliver measurable commercial impact.
• Deep expertise in building data-backed messaging and positioning narratives.
• Strong leadership experience in sales enablement and cross-functional partnership.
• Ability to influence product roadmaps through market and customer intelligence.
• Must be eligible to work in the UK or Denmark.

Nice to have

• Experience embedding AI workflows into competitive intelligence and GTM processes.

Culture & Benefits

• High-impact role within a company experiencing strong commercial momentum.
• Collaborative and ambitious team environment valuing craft and clarity.
• Flexible hybrid working model.
• Competitive salary and comprehensive benefits package.
• Opportunities for professional growth within the Xero ecosystem.