Product Marketing Manager (RegTech)

TL;DR

Product Marketing Manager (RegTech): Developing positioning, messaging, and go-to-market programs for AI-powered regulatory intelligence SaaS with an accent on sales enablement and competitive intelligence. Focus on translating technical capabilities into high-impact collateral and executing end-to-end product launches.

Location: Hybrid (London)

Company

hirify.global is a global RegTech business providing AI-powered SaaS solutions to simplify regulatory compliance for the financial services industry.

What you will do

• Support the development and maintenance of the product messaging framework and value propositions.
• Create core sales enablement assets including pitch decks, battle cards, and demo narratives.
• Own the execution of launch plans for feature releases and product updates.
• Monitor competitor positioning and synthesize market research into actionable insights.
• Develop partner-facing collateral and joint propositions with strategic consultancies and technology alliances.

Requirements

• 2–4 years of product marketing experience in B2B SaaS or technology (fintech, RegTech, or financial services preferred).
• Proven track record of coordinating and executing end-to-end product launches.
• Experience developing ICPs and buyer personas based on customer and market insights.
• Proficiency in competitive intelligence and market research.
• Ability to work cross-functionally with Sales, Demand Generation, and Product teams.

Nice to have

• Familiarity with partner or channel marketing, especially in consulting or technology alliances.

Culture & Benefits

• "Make it happen" culture empowering ownership and professional development.
• Opportunity to work with leading AI research and engineering minds.
• Diverse, global environment with team members across 19 countries.
• High-growth setting with a fast-paced, high-performing team.