B2B Marketing Manager (Fintech)

TL;DR

B2B Marketing Manager (Fintech): Planning and delivering targeted marketing campaigns to promote workplace pension schemes to employers and benefits consultants with an accent on lead generation and sales enablement. Focus on creating proposition messaging, producing pitch content, and optimizing campaign performance using data insights.

Location: Hybrid in Bristol, UK (minimum 3 days in office). Employment sponsorship is not provided.

Company

The UK’s number 1 investment platform for private investors, helping clients save time, tax, and money on their investments for over 40 years.

What you will do

• Develop and deliver B2B marketing campaigns targeting employers, employee benefits consultants, and workplace intermediaries.
• Create clear proposition messaging and content to communicate the value of workplace pensions and services.
• Partner with the Workplace Sales team to support priority prospects and pipeline opportunities.
• Produce sales enablement materials including pitch decks, case studies, brochures, and digital assets.
• Track campaign performance and lead quality to recommend continuous improvements.
• Manage stakeholders across Marketing, Sales, Proposition, and Compliance teams.

Requirements

• Experience in B2B marketing, preferably within financial services, workplace pensions, or other regulated sectors.
• Strong understanding of campaign planning, lead generation, and nurture activity.
• Experience working in a pipeline-driven environment closely with sales teams.
• Proficiency in CRM and marketing automation tools.
• Strong written communication skills with the ability to simplify complex financial propositions.
• Must be eligible to work in the UK without sponsorship.

Nice to have

• Experience with Salesforce Marketing Cloud or Pardot.
• Specific background in employer, HR, Reward, or Finance buying journeys.

Culture & Benefits

• Hybrid flexible working pattern (minimum 3 days in office).
• Competitive pension scheme with up to 11% employer contribution.
• Comprehensive health package including private medical insurance and health care cash plans.
• Generous leave: 25 days holiday plus bank holidays and a Christmas closure.
• Well-being support via Help@hand (mental health counselling, remote GP) and Wellhub access.
• On-site perks including an in-house barista and deli.

Hiring process

• The process consists of a 2-stage interview process.