VP, Cobrand Lifecycle Marketing (Fintech)

TL;DR

VP, Cobrand Lifecycle Marketing (Fintech): Leading end-to-end customer lifecycle strategies for the Walgreens card portfolio with an accent on deepening cardholder engagement and loyalty. Focus on designing digital-first communication journeys, optimizing retention, and translating portfolio analytics into ROI-positive campaigns.

Location: Hybrid (Chicago, IL). Must be based in the US and authorized to work without sponsorship.

Salary: $110,000–$185,000 Annual

Company

A large financial services corporation specializing in consumer credit and private label card portfolios.

What you will do

• Develop and implement customer lifecycle plans to drive growth for the Walgreens card portfolio.
• Design and execute communication journeys for early engagement, tenured users, and retention.
• Innovate marketing programs to shift share of wallet and increase loyalty at scale.
• Collaborate with Analytics, Product, and Operations to translate portfolio data into actionable insights.
• Manage end-to-end campaign development, including forecasting, result reporting, and email automation.
• Lead external agencies to produce high-impact creative assets efficiently.

Requirements

• Bachelor’s degree or 11+ years of marketing experience within the credit card industry.
• 7+ years of relevant marketing experience with significant exposure to consumer-facing products.
• Strong expertise in digital marketing and analytic/creative leadership.
• Legal authorization to work in the U.S. is required (no visa sponsorship available).
• Ability and flexibility to travel for business as required.

Nice to have

• Experience with Cosmos, Workfront, or other SYF execution platforms.
• Specific experience in the Cobrand Card space.
• Proven track record of creative problem solving in cross-functional environments.

Culture & Benefits

• Hybrid work model with options to work from home near company Hubs.
• Inclusive culture with active Employee Resource Groups (ERGs).
• Annual bonus based on individual and company performance.
• Commitment to diversity, equity, and inclusion in the workplace.