Director, Media Marketing Services (Fintech)

TL;DR

Director, Media Marketing Services (Fintech): Leading the regional omni-channel media strategy and performance function across Latin America and Caribbean (LAC) with an accent on data-driven media practices and agency governance. Focus on integrating AI-driven planning, implementing first-party data strategies, and optimizing media efficiency across diverse digital and offline channels.

Location: Hybrid in Miami, FL (at least 3 days in office)

Salary: $151,600 – $242,800 per year

Company

hirify.global is a world leader in payments technology, facilitating transactions across more than 200 countries and territories.

What you will do

• Lead regional omni-channel media strategy across LAC for digital and offline channels, including programmatic, search, social, VOD, TV, and OOH.
• Define and manage the regional media technology roadmap, focusing on AI, DSP, DMP/CDP, and first-party data infrastructure.
• Manage and mentor a team of media managers and coordinate with local offline agency planners across multiple markets.
• Oversee integrated media plan execution and optimize ROI through attribution models and performance metrics.
• Develop first-party data strategies while ensuring strict adherence to data privacy and compliance standards.
• Control regional media spend and manage financial accountability in coordination with Finance and agencies.

Requirements

• 10+ years of professional experience with a Bachelor's degree (or equivalent advanced degree).
• Deep expertise in omni-channel media including TV, OOH, programmatic, paid social, and SEO.
• Strong command of media technology: DSP, DMP/CDP, ad serving, and DCO.
• Experience with AI-driven media planning and cookie-less measurement.
• Proven track record of leading regional media strategies and managing agency relationships.
• Must be based in or able to work from Miami, FL (Hybrid).

Nice to have

• Experience in the credit card, payments, or banking industry.

Culture & Benefits

• Comprehensive health package including Medical, Dental, and Vision.
• Financial security through 401(k) and Life Insurance.
• Flexible health spending accounts (FSA/HSA).
• Paid Time Off and Wellness Programs.
• Opportunity to create impact at a global scale within the payments industry.