Group Creative Director - Credit Karma (Fintech)

Location: Oakland, California, United States

Salary: $213,500–$289,000 annual base pay, plus potential cash bonus, equity rewards, and benefits.

Company

hirify.global is a global financial technology platform whose products include TurboTax, Credit Karma, QuickBooks, and Mailchimp.

What you will do

• Define and evolve Credit Karma’s creative vision and standards across email, push notifications, in-app messaging, lifecycle journeys, CRM, and other owned channels.
• Build creative systems, storytelling frameworks, and operating models that support personalized experiences at scale for more than 130 million members.
• Lead and develop Creative Directors, Art Directors, Writers, Designers, Content Strategists, and Producers.
• Partner with Lifecycle Marketing, Product Marketing, Growth, Analytics, Data Science, and Product Design to translate member insights and business objectives into creative strategies.
• Scale AI-powered creative and automation capabilities while maintaining human-centered storytelling and creative judgment.
• Lead experimentation, executive reviews, agency relationships, and initiatives focused on engagement, retention, product adoption, and brand affinity.

Requirements

• 12+ years of experience in creative leadership within in-house, agency, technology, consumer, or financial services environments.
• 5+ years leading senior creative talent, including Creative Directors, Art Directors, Writers, and Designers.
• Experience leading large-scale owned-channel ecosystems covering lifecycle marketing, CRM, email, push, content, editorial, and social.
• Demonstrated success building creative organizations and systems for high-volume, personalized content production.
• Strong portfolio demonstrating strategic thinking, creative excellence, and measurable business impact.
• Exceptional presentation, storytelling, stakeholder management, customer journey design, audience segmentation, and digital communications expertise.

Nice to have

• Experience in consumer technology, fintech, financial services, subscription, or digital-first businesses.
• Experience with generative AI, automation tools, AI-enabled workflows, and human-in-the-loop operating models.
• Experience building in-house creative organizations, managing budgets and vendors, and overseeing editorial or organic social programs.
• Experience mentoring diverse creative talent and building inclusive, high-performing teams.

Culture & Benefits

• Competitive compensation with performance-based rewards.
• Potential cash bonus, equity rewards, and employee benefits.
• Work focused on useful, human, and on-brand member experiences.
• Collaboration across Brand Marketing, Product Marketing, Lifecycle, Growth, Data Science, and Product Design.