Group Creative Director (Fintech)

TL;DR

Group Creative Director (Fintech): Defining and driving the creative vision for Credit Karma's member-facing ecosystem with an accent on lifecycle marketing, CRM, and personalized storytelling at scale. Focus on leading multidisciplinary creative teams, integrating AI-powered automation into workflows, and building unified creative systems that drive engagement and retention for over 130 million members.

Location: Must be based in Oakland, California

Salary: $213,500 - $289,000

Company

hirify.global is a global financial technology platform powering prosperity for 100 million customers worldwide through products like TurboTax, Credit Karma, QuickBooks, and Mailchimp.

What you will do

• Define and evolve the creative vision and standards across all owned channels including email, push, and in-app messaging.
• Lead and develop a multidisciplinary team of creative directors, writers, designers, and content strategists.
• Build a unified creative system that balances brand excellence with personalization at scale and operational efficiency.
• Partner with Lifecycle Marketing, Product Marketing, and Data Science to translate business objectives into compelling creative strategies.
• Lead the exploration and scaling of AI-powered creative capabilities and automation operating models.
• Drive measurable outcomes including member engagement, retention, and product adoption.

Requirements

• 12+ years of experience in creative leadership within in-house, agency, or technology environments.
• 5+ years of experience leading senior creative talent including Creative Directors and Art Directors.
• Proven track record leading large-scale owned channel ecosystems such as lifecycle marketing and CRM.
• Deep understanding of customer journey design, audience segmentation, and digital communication platforms.
• Experience with AI-powered creative technologies and generative AI tools.
• Must be based in or able to work from Oakland, California.

Nice to have

• Experience in consumer technology, fintech, or digital-first businesses.
• Expertise in building in-house creative organizations supporting multiple business units.
• Strong operational leadership in resource planning, budgeting, and vendor management.

Culture & Benefits

• Competitive compensation package with strong pay-for-performance rewards.
• Eligibility for cash bonuses and equity rewards.
• Comprehensive benefits program including health and wellness support.
• Commitment to fair pay through regular internal comparisons.
• Collaborative environment aligned with H.O.P.E. values: Hope, Ownership, Progress, and Empathy.