Program Manager, Customer & Community Engagement

TL;DR

Program Manager, Customer & Community Engagement: Design and scale community engagement programs that activate customers, deepen relationships, and drive measurable long-term customer value with an accent on repeat participation loops, end-to-end webinar and events ownership, and lifecycle engagement strategy. Focus on translating engagement into business impact through cross-functional execution, experimentation (including AI-enabled formats), and KPI-driven optimization.

Location: United States

Company

hirify.global builds identity and access management solutions for enterprise customers.

What you will do

• Own the strategy, design, and execution of community engagement programs across channels (webinars, events, forums, community blogs, and more).
• Build and scale structured programs such as super user programs, user-generated content campaigns, technical advocacy initiatives, and learning & career development programs.
• Run end-to-end webinar and events programming (content planning, speaker management, promotion, execution, and follow-up) and maintain a consistent event cadence.
• Define meaningful engagement and member pathways (attendee → contributor → advocate), including experimentation with AI-enabled and scalable engagement formats.
• Integrate community activations and campaigns with go-to-market efforts by partnering with marketing and aligning with product launches.
• Measure and optimize performance using KPIs (activation rate, repeat participation, program engagement and contribution) and decide what to scale, iterate, or sunset.

Requirements

• 4+ years of experience in marketing, program management, or community management.
• Proven track record building programs from scratch and scaling them.
• Strong understanding of engagement mechanics and user behavior.
• Ability to translate user feedback and data into clear insights and actions.
• Experience working cross-functionally in fast-paced environments.
• Comfort with ambiguity and strong communication and organizational skills.

Nice to have

• Experience building or scaling super user, advocacy, or user community programs.
• Background in B2B or SaaS environments.
• Familiarity with AI-driven engagement tools or automation strategies.

Culture & Benefits

• Health and wellness coverage including medical, dental, and vision insurance.
• 401(k) Savings and Investment Plan with company matching.
• Flexible vacation policy, 8 paid holidays annually, and sick leave.
• Health Savings Account (HSA) with employer contribution.
• Paid parental leave and an Employee Assistance Program (EAP).
• Potential eligibility for corporate bonus plan/commission and possible equity participation as part of total compensation.

Hiring process

• Interviews focused on program strategy, execution, and cross-functional collaboration.
• Discussion of how experience translates into measurable engagement outcomes and KPI-driven optimization.