Field Marketing Manager (SaaS)
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Описание вакансии
TL;DR
Field Marketing Manager (SaaS): Driving demand generation and brand awareness for the UKI market to accelerate pipeline growth with an accent on localized campaign execution and cross-functional collaboration with regional sales teams. Focus on organizing impactful industry events, coordinating localized marketing playbooks, and optimizing lead quality through performance analytics.
Location: Based in London (Hybrid)
Company
is a world-leading open hotel commerce platform that empowers accommodation owners to find and book more guests globally.
What you will do
- Develop and execute country-specific marketing plans to drive new business pipeline and MQLs.
- Lead the planning and promotion of regional events, including trade shows, conferences, and seminars.
- Partner with sales to co-create outbound campaigns and conversion-focused follow-up motions.
- Localize global campaigns to maximize regional impact and lead quality.
- Collaborate with industry associations and partners to identify co-marketing opportunities.
- Amplify local customer stories and testimonials to support sales enablement and brand credibility.
Requirements
- Experience in field marketing, campaign execution, and event management within a B2B SaaS or tech environment.
- Strong project management skills and keen attention to detail.
- Native level of English required.
- Proficiency in marketing automation platforms (e.g., Marketo) and Salesforce.
- Ability to work effectively in a hybrid office environment in London.
Nice to have
- Fluency in French.
- Experience with data reporting tools such as Tableau or Google Analytics.
Culture & Benefits
- Inclusive and diverse team culture that encourages unique perspectives.
- Opportunity to work for a market-leading global hotel commerce platform.
- Collaborative work environment focused on innovation and simplification.
- Supportive atmosphere with a focus on professional growth.
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