Customer Marketing Manager

TL;DR

Customer Marketing Manager (SaaS): Building and managing scalable customer marketing programs to drive partner activation, value realization, and renewal readiness with an accent on lifecycle journey mapping and data-driven segmentation. Focus on designing cross-functional motions that translate complex product usage and health signals into measurable retention and expansion outcomes.

Location: Must be based in the US (Remote)

Company

hirify.global is a global software company dedicated to the success of technology solution providers, helping over 45,000 partners automate service delivery and manage their businesses.

What you will do

• Build and manage retention and expansion marketing programs across the post-sale partner lifecycle.
• Develop scalable lifecycle journeys covering welcome, activation, onboarding, and renewal readiness.
• Create modernization programs to help partners transition from legacy products to current platform solutions.
• Use customer health, product usage, and intent signals to identify and target relevant partner cohorts.
• Establish program triggers and handoff points for Partner Success, Account Management, and Sales teams.
• Collaborate with Revenue and Marketing Operations to define segmentation, automation, and performance reporting.

Requirements

• Must be based in the US
• Bachelor’s degree in Marketing, Communications, Business, or a related field.
• 5+ years of experience in B2B customer, lifecycle, retention, or product marketing.
• Proven ability to build post-sale customer journeys and cross-sell initiatives.
• Experience working with customer health data, marketing automation, and CRM platforms.
• Strong analytical skills with the ability to translate data into actionable marketing programs.

Nice to have

• Familiarity with MSP, channel, or multi-product platform environments.
• Experience building new processes and operating models in evolving SaaS environments.

Culture & Benefits

• Inclusive and diverse work environment that values unique perspectives.
• Opportunity to work in a fast-paced, global software company.
• Collaborative culture with cross-functional teams across multiple time zones.
• Focus on professional growth and making a measurable impact on partner success.