Senior Manager, Retention and Lifecycle (Subscription)

TL;DR

Senior Manager, Retention and Lifecycle (Subscription): Owning the end-to-end customer relationship and lifecycle strategy for a subscription-based nutrition brand with an accent on AI-driven automation, personalization, and testing. Focus on building an always-on system for email, SMS, and direct mail that optimizes customer lifetime value through data-driven decision-making.

Salary: $130,000-$160,000 plus bonus

Company

hirify.global is a nutrition company providing comprehensive, convenient, and delicious whole-food gummy supplements.

What you will do

• Own 1:1 personalization across email, SMS, and direct mail channels.
• Manage automated lifecycle flows including welcome, post-purchase, billing, and winback sequences.
• Transition manual campaign production into an always-on, AI-driven testing and optimization engine.
• Develop and execute strategies for email and SMS list growth.
• Evaluate and implement tools for customer data enrichment and actionable insights.
• Lead an offshore production team focused on design, build, and QA processes.

Requirements

• 5-8+ years of in-house experience in lifecycle, retention, or CRM roles at a consumer subscription brand.
• Proven track record of owning automated flows and one-off campaigns end-to-end.
• Experience running structured testing roadmaps with holdouts and reporting on incremental impact.
• Hands-on experience implementing personalization or data enrichment tools.
• Proficiency in using AI as a core component of building, testing, and reporting workflows.

Culture & Benefits

• Fully remote, high-trust work environment.
• Biannual in-person off-sites to connect with the team.
• Comprehensive benefits coverage for employees and their families.
• Generous PTO policy.
• Free product subscriptions and health-focused perks.