Lifecycle Marketing Specialist (Marketing)

TL;DR

Lifecycle Marketing Specialist (Marketing): Implementing and expanding lifecycle strategies via email, in-app, and push messaging to engage riders with an accent on user retention and churn reduction. Focus on managing large-scale automated communication flows, conducting A/B tests, and localizing content across multiple markets.

Location: Hybrid (Tallinn, Estonia) - minimum 2 days per week in the office

Company

Bolt is a global mobility platform providing ride-hailing, food delivery, and micro-mobility services across 50 countries.

What you will do

• Design and implement lifecycle messaging campaigns for active, passive, and churned riders.
• Co-manage over 6,000 automated messages, including copy, visuals, and target audiences.
• Collaborate with local teams to localize communication content and visuals.
• Set up and analyze A/B tests to make data-driven decisions.
• Analyze existing communications to optimize engagement and implement new campaigns.

Requirements

• Proven experience in marketing, product, or a related field.
• Excellent English copywriting skills.
• Strong project management and analytical mindset.
• Experience managing lifecycle/email campaigns for large audiences.
• Ability to balance technical and creative thinking to solve business problems.

Culture & Benefits

• Opportunity to play a direct role in shaping the future of urban mobility.
• Hybrid work model to foster connection and teamwork.
• Rewarding salary and stock option package.
• Fast-paced environment with autonomous teams and high ownership.
• Daily use of AI tools to optimize workflows and productivity.